5 Uplifting Moments in Latin Music This Week (September 17)

From career milestones and new music releases to big announcements and more, Billboard editors highlight the latest news Latin music every week. Here’s what happened in the Latin music world this week.

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NFL teams up with Neon16

As part of its “Por La Cultura” initiative, the NFL announced a partnership with NEON16, through which the league is set to release its first-ever “Por La Cultura Mixtape” led by creative A six and hitmaker Tainy. According to a press release, the mixtape will consist of a number of tracks, including the recently released collab “Rómpela” with Yandel, Electric Alfa and Will.i.Amwhich is the first track on the mixtape and the backdrop for the “Por La Cultura” campaign’s kick-off spot titled “The Celebration.”

Bad Bunny meets Uvalde Shooting Survivor

Bad rabbit had some face time with 10-year-old Uvalde survivor Mayah Zamora during his tour stop in Arlington, Texas, where the two met backstage and snapped a photo together. The Puerto Rican hitmaker also signed a T-shirt for Zamora and gave her an official gift Un Verano Sin Ti tour merchandise.

Photos of the meet and greet were shared on social media by the Correa Family Foundation, a nonprofit founded by Houston Astros shortstop Carlos Correa. In an Instagram post, the foundation wrote in part: “All the love she received from you and your team @noahassad @rimas made this an incredible experience she and her family will cherish” along with a gallery of photos. Watch the sweet meet-and-greet moment here.

Gente de Zona performs at the Hispanic Caucus Leadership Conference

The Congressional Hispanic Caucus Leadership Conference & 45th Annual Awards Gala took place in person for the first time since 2019 on Sept. 15. The event serves as the “largest gathering of Hispanic leaders in the nation to celebrate our community’s resilience, strength and heritage,” according to a news release . The chairman was present Joe Biden and deputy chairman Kamala Harris. Civil rights activist Dolores Huerta was also there during a performance by the Cuban duo Gente de Zona concluded the festive event. Their set included hits like “Bailando”, “La Gozadera” and “Háblame de Miami”.

Yotuel partners with Macy’s

In celebration of Hispanic Heritage Month starting Thursday (September 15), Yotuel Romero has teamed up with Macy’s for a limited edition capsule collection, Billboard can only announce.

Aiming to honor Latin American culture from an Afro-Latino experience, the capsule, called “Yotuel of Cubavera,” will include graphic t-shirts and hoodies illustrated by fine artists Tony Mendoza. They will be sold exclusively at Macy’s and Cubavera.com.

“I am very proud to represent Latinos and especially Afro-Latino culture during Hispanic Heritage Month,” Romero says Billboard via e-mail. “This collaboration with Cubavera, Macy’s and artist Tony Mendoza celebrates our Cuban roots through the fusion of fashion and the arts.”

Nicky Jam receives a special award

Nicky Jam will be honored with the Billboard Hall of Fame Award in 2022 Billboard Latin Music Awards, Billboard and Telemundo announced Tuesday (September 13).

The special award will recognize the reggaetón artist, actor and entrepreneur for his prolific work that transcends musical genres and languages. He will also appear at the award ceremony, which will take place on Thursday, Sept. 29, at Watsco Canter in Miami and be broadcast live on Telemundo from 19 A.M.

Nicky is also confirmed to speak at Latin Music Week alongside confirmed guests Chayanne, Maluma, Grupo Firme, Camilo, Ivy Queen and Romeo Santosamong many others. The event will also feature the launch of Billboard Español, Billboard‘s new all-Spanish site, which is set to go live in September. For registration and information on Billboard Latin Music Week, go to billboardlatinmusicweek.com.


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