Tobias Forge reveals the key to how Ghost became an Arena band

Who will be the next generation of acts packing arenas? In a wider ranging article, the The Wall Street Journal cites Ghost among a group of multi-genre acts who look to become successors to older musical acts like the Rolling Stones and Bruce Springsteen, to keep the arena music experience alive for years to come. And in the article, Tobias Forge discusses some of the keys that helped them upgrade to their current arena rock status.

Ghost’s ascension did not happen by luck or by accident. Forge actually took steps towards the goal of upgrading from clubs to arenas. Looking at bands he admired, such as Metallica and Iron Maiden, the singer says, “I sat with a map and just mapped out how they traveled. So for me, it’s always been if you want to make it big, if you want being a musician, you have to tour all the time. And you have to do five shows in Wisconsin.”

There was also another key to the band’s ascension, as Forge reflects on getting to this stage. “If it wasn’t for the fact that we had a very strong merch situation, I don’t think we would ever be able to tour the way we have for the last 12 years,” pointing to the band’s strong artistic visual also approach.

After playing clubs in 2012, the band will headline New York’s 18,500-capacity UBS Arena next month.

“There is such a long list of new artists that have emerged and developed over the past 12 years that are selling out arenas and stadiums around the world,” said Arthur Fogel, president of global touring at Live Nation Entertainment . “It’s a cycle of regeneration — not just for artists, but for fans.”

As for the arena experience continuing beyond rock’s elder statesmen, Forge feels confident that the torch will eventually be passed when music fans “look to someone else.” He added: “I wouldn’t be too worried about arena rock or stadium rock dying.”

Ghost has recently toured with Mastodon and Spiritbox. Get your tickets for the run here.

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