Taylor Swift was the queen of vinyl albums in 2022, as the superstar sold more vinyl LPs in the US than any other act last year: 1.695 million across her entire catalog of releases, according to US 2022 Luminate Year-End Music Report.
In fact, she sold more vinyl LPs last year than the next two biggest sellers on vinyl combined: Styles with 719,000 and The Beatles with 553,000.
Swift was so big on vinyl in 2022 that nearly one in every 25 vinyl LPs sold last year in the US was a Swift album (1.695 million out of 43.46 million vinyl albums sold by all artists).
Swift’s latest release, Midnights, was the best-selling vinyl album of 2022 in the United States, with 945,000 copies sold across all its vinyl variants and editions. The album has the largest annual sales total for a vinyl album since Luminate began tracking sales in 1991. Midnights also posted the biggest sales week for a vinyl LP in Luminate’s history when it launched with 575,000 copies in its first week.
Swift has six of the year’s top 40 selling vinyl albums – Midnights (No. 1; 945,000), Folklore (No. 7; 174,000), Red (Taylor’s Version) (No. 11; 153,000), Evermore (No. 14; 134,000), Fearless (Taylor’s Version) (No. 30; 97,000) and Love (No. 36; 91,000). Harry Styles and Kendrick Lamar have the second most titles among the 40 best-selling vinyl LPs of the year with three each.
Midnightsand Swift’s popular catalog, helped vinyl album sales in the US grow for the 17th consecutive year in 2022. It was also the second year in a row, and only the second year since Luminate began tracking music sales in 1991, that vinyl albums outsold CD albums. Vinyl remains the leading format for album purchases for the second year in a row.
Swift’s vinyl album sales, like many other acts, benefit from the availability of a number of alternate versions and color-vinyl variants of her vinyl releases.
Midnights, for example, was available in four standard vinyl LP editions, each with a different cover and colored vinyl (called Moonstone Blue Edition, Jade Green Edition, Mahogany Edition and Blood Moon Edition). Target stores also had an exclusive colored vinyl Lavender Edition. To further boost sales, Swift’s official web store sold signed copies of the four standard vinyl LPs during a pre-order window prior to the album’s launch. As previously reported when the album debuted at No. 1 on the Billboard 200, some superfans may have been motivated to buy all four vinyl variants, as the album’s backs fit together like a puzzle to show a clock face (a literal reference to Midnights). Swift shared the news through her social media in mid-September, saying, “If you put all the backs together, she’s a watch. It’s a watch… It makes a watch.” (Swift’s official web store previously sold hardware to hold the four CDs or the four vinyl LPs together as a wall clock.)
Luminate began tracking music sales in 1991 when the company was known as SoundScan. Luminate’s sales, streaming and airplay data is used to compile Billboard‘s weekly charts. Luminate’s tracking year 2022 ran from December. 31, 2021, up to and including Dec. 29, 2022. Luminate is an independently operated company owned by PME TopCo, a PMC subsidiary and joint venture between Penske Media Corporation and Eldridge. Billboard is an independently operated company owned by PME Holdings, a subsidiary of PME TopCo.