Do you ever see something really funny online and think to yourself, How did someone come up with the idea for this? After stumbling across Sir. Chicken‘s Instagram earlier this summer, we had exactly that thought.
Sir. Chicken is, well, a rubber chicken and is something of an internet sensation. He has amassed over 700,000 followers on TikTok and has since expanded his creativity to other platforms including Instagram and YouTube.
His videos are mainly all covers of popular songs, but the clips are cinematic and are sometimes recreations of actual music videos. The song somehow fits the melody of the songs so well that it becomes addictive – you just want to see more and more of them. Considering he’s covered pretty much every genre, you’re likely to find a song you really enjoy on his account as well.
So what gives? Although it may appear on the surface that there is one person behind Mr. Chicken, it’s actually a duo. David Foley is the internet marketing expert behind the project and Franco Munoz Vukelic is the creative side – he makes all the music and creates the videos. Together they have created an account with fun and entertaining content that has also gained a large and dedicated audience.
It all started a few years ago when professional musician and producer Munoz Vukelic decided to start teaching singing lessons with a rubber chicken and he uploaded a video of the chicken singing along to Luis Fonis’ hit single “Despacito” on Youtube.
Sir. Chicken – ‘Despacito’
Foley’s involvement with Munoz Vukelic and Mr. Chicken started during the pandemic when he was looking for ways to get involved in the TikTok universe after being introduced to the app by his stepson.
“You really have to pay attention to the retention rate, how quickly someone reacts when they see the video, do they like it, do they share it, how long do they actually stay there to watch the video — you have to take all of those metrics,” explained Foley about getting started creating content for TikTok. “So I needed disposable content.”
Foley turned to YouTube and began experimenting, making TikTok videos out of footage he found to see what would click. After playing around with the content and trying to figure out the algorithm for a while, he finally remembered a video he had once seen on YouTube – Mr. The chicken’s cover of “Despacito”.
“I remember watching it over and over and over and over and I shared it with every single person I knew. That’s the kind of content that goes viral. It’s ingrained and it’s conducive to that behavior . So I went to YouTube, found the video again, cut it and uploaded it – that thing went viral. It must have literally shot up 5 million views, I had 100,000 followers overnight and I went, It’s right here. this.”
A few other people have done their own renditions of rubber chickens singing songs, but Foley decided to track down Munoz Vukelic, who had made the original video, and reached out to see if he would collaborate.
“I said, ‘Hey, you don’t know me, but I want to offer you and pay you $2,000 or $3,000 to make me four videos like Mr. Chicken making ‘Despacito.’
After a few days and a few conversations, Franco accepted Foley’s offer and produced the four videos – a cover of Maneskin‘Beggin’, ‘Stay’ by Justin Bieber and Kid LAROI, ‘Watermelon Sugar’ by Harry Styles and ‘Levitating’ by Dua Lipa.
Since then, they have uploaded hundreds of videos on Mr. Chicken account and there are a few ways Foley goes about choosing which song Munoz Vukelic wants Mr. Chicken cover next. First, he monitors which songs are the most popular or trending for some reason, but they also look at which songs are most requested by his fans.
Other times, Foley just picks a song he likes, and luckily for rock and metal fans, Mr. Chicken has made covers out of Metallica, Cereal, Guns ‘n’ Roses, Rage against the machine, System of a Down, Panther and more.
“Unfortunately, Mr. Chicken is not a very good rapper,” Foley added. “He needs things that are very melodic.”
Sir. Chicken, “Master of Puppets” (Metallica Cover)
Sir. The growing popularity of the chicken has received attention from some radio stations, competition shows such as America’s Got Talent, and other televised news platforms. Foley isn’t quite sure where he plans to take the singing chicken videos, but we’re excited to follow their journey.
In addition to speaking with Foley, we had the opportunity to do an interview with Mr. Chicken himself, which you can see below, as well as asking Munoz Vukelic some questions about where the idea for Mr. Kylling started how he comes up with the video treatments and more. Read the discussion below the video.
Loudwire interview with Mr. Chicken
How did you get started playing music and decide that’s what you wanted to pursue?
Like many musicians, music is in my DNA. As long as I can remember, even before, my parents said that I had a great love for music and the piano, [which is likely] thanks to an uncle who played in a band. He realized that when I was 5 years old I could play the songs that the band played and sometimes I would play with them during rehearsals.
Later he got the opportunity to play in the musical Jesus Christ Superstar that was made here in Chile. The director of the band saw me and realized she had a talent and offered me a job playing in a restaurant. In 2007 I was already studying advertising. In the middle of an exam going into my fourth year at university, I realized that this wasn’t what I wanted to do with my life and that I was happy playing the piano at the weekend in a restaurant with a band. I didn’t have much time during the week to study what I was studying.
So in the middle of the exam I quit. I decided it wasn’t what I wanted and left. That’s how I decided that music was what I wanted to do for the rest of my life. I decided to professionalize. I started studying with different teachers and played a lot. And from there I got the opportunity to make a living playing music where I live in Chile now.
I lived for some time in Brazil where I met amazing people, but I returned to Chile and work as a music producer. The pandemic forced me to reinvent myself a bit because I stop here every two years. And I discovered that music production was a talent that I also had, and here I am enjoying it.
How did you discover that you could “play” a rubber chicken and create different notes and sounds with it?
The idea of playing a rubber chicken was born during a very extensive shoot. It was about five hours, just to capture the lead vocals from a singer who was in the studio at the time. It was five hours of listening to a song that lasted three minutes, so my patience was wearing thin.
When the shoot was done, I met up with a friend to rest a bit and have a beer. He asked me what was wrong and I told him the session was very bad and the singer needed a lot of tuner. [Then I said something] it changed everything, which was, “I can even make a rubber chicken sing it better than this person.” That idea stayed in my head for a while, and it was the engine to create Mr. Chicken.
I remember I was in the center of Santiago buying different things and I saw a lady selling pet items including a rubber chicken. I remembered the sentence I said and I bought it. Later I started looking on Youtube to see if such a thing really existed and I realized it didn’t. I looked for rubber chicken in many ways and it was not to be found.
I told him now I have to do this because I think it’s a very funny idea. And in the apartment where I lived, I got the idea to do “Despacito” because it was a song that played a lot here in Chile at the time. And I said, ‘I’m going to satirize that video,’ and that’s how Mr. Chicken was born. Thanks to the recording with an iPad, something very uncertain at the time, combined with technology and computers.
When I did the synchronization of the sound with the video, it was something that exploded in my head – I found it very funny and I put it on Youtube. It stayed there for a long time until someone saw it and decided to make it viral. It was one of the best ideas of my life.
How do you come up with the concepts for different videos?
There are basically two ways. One is to use some iconography that the singer is famous for. It depends on the style — if it’s a more playful style, we try to make a story that fits the lyrics and fits a bit with the context of the song. It’s all based on how a rubber chicken feels music.
And the other way that we sometimes go is recreating music videos. For example, the song “Take on Me” by a-ha or “More Than words” by Extreme, which are videos that are very easy to identify and which the public has clearly received in a very good way. The song “Africa” was also one of the biggest songs we did, and we kept thinking about it all the time – managing to do a tribute to the videos and a tribute to the singers from Mr. Chicken.
Where do all the props and accessories come from?
I have a whole recording studio with a world of cables and musical instruments. I have guitars, I have basses. Sometimes I go out and buy something that might be useful. I have a suitcase full of things that I can use at some point that I have bought and left in storage. We’ve used them on a few occasions – hair to make him look a bit like Mariah Carey, I painted some chickens to make a KISS video.
We put makeup on them, with the memories of me leaving my house full of white smoke, and painted a Mr. Frog and a mini-chicken must be different characters. So everything comes from the imagination. I try to go back to being a child to imagine it. The imagination is a great engine, something that fills us with joy and something that is very nice to explore.
See more Mr. Chicken videos on Youtube.
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