How can new bands and artists get noticed Spotify? It’s the eternal battle in this age of music streaming as the primary way to listen to music.
And yet, depending on how things go in the future, that battle could become even more difficult for up-and-coming artists.
Of course, things change with technology. And technology companies like Spotify are constantly looking for new ways to keep users’ attention.
But what can you do if you are a new artist? And what do you need to know about Spotify’s plans for the future of their service?
Did you know that Spotify and other digital service providers, such as Apple Music, each already adding around 100,000 songs a day to their platforms? That’s a lot.
But do you think that number will grow or fall in the future?
The music industry’s blog Music business worldwide recently questioned Spotify’s ability to sustain at that rate. And in assessing the data, there are five key takeaways when looking at Spotify’s distant horizon through a new artist’s lens.
Spotify is always adding more songs
To reiterate, there is already an abundance of music to compete with. In fact, to the tune of 100,000 songs uploaded daily to Spotify and other DSPs, according to Variety. So it’s already an uphill battle for the new artist.
Outgoing Warner Music CEO Stephen Cooper notes, “The complexity of being able to separate one’s music from the other 99,999 tracks uploaded that day is incredibly complex [and] incredibly difficult.”
So how does a budding band or songwriter get their music noticed?
The number of songs that Spotify adds could grow larger
Well, more is more. What if the number of songs got even bigger? It is not easy to think that the figure of 100,000 per today could be a thing from the past months or years from now.
As Music Business Worldwide asks, what happens when 120,000 new tracks appear a day? Or when – possibly encouraged by AI music generation — these numbers grow to 300,000 a day? Or more?
It’s a crazy thing to consider right now, but it could very well happen. So if you think of Spotify as a sea of songs right now, just wait until it turns into an endless sea of music.
Changes can focus on video + other content
In the future, the music on Spotify may not even be the main seller. (Hey, video on Spotify is already a thing.) What if the service pivots hard in that direction?
After all, making a video is a different ballpark than making music. And with all the songs out there on Spotify, perhaps the company would seek more distinctiveness in the visual sphere.
Universal Music boss Michael Nash says, “The [streaming] platforms are currently flooded with a tidal wave of content from millions of creators [are] get access.”
The Wild Card: Spotify Could Go the Other things Way
We’ve just mentioned one of the biggest drawbacks for new musicians – there’s just too much stuff out there, and it’s a lot low quality stuff. What if Spotify bucks the pack and starts curating its selection more militantly, weeding out underperforming songs in the process?
That’s something to consider because, as Nash adds, “Nearly 80 percent of this multimillion creator upload pool has a monthly audience of less than 50 listeners. And in fact, 90 percent of those creators have fewer than 400 monthly listeners.”
He continues, “That’s 400 monthly listeners out of an audience of [over] 400 million [on Spotify]. … This means that 90% of these uploaders involve less than 1 millionth of the platform. It’s hobbyists playing to a largely empty house.”
Podcasts: The music of the future?
Podcasts — music’s archenemy in the audio world. Just for fun of course. Still, when you think about it, every second someone spends listening to a podcast spends one second they’re not listening to music.
In 2022, Spotify introduced a new ad format called Call-to-action card that focuses on podcast listeners. It’s clear that Spotify sees the category as something to grow. But could podcasts one day take over?
Ultimately, who knows what the future holds. If you’re an artist, how does your music perform on Spotify? And are you worried about the state of music streaming?
Keep your head up and keep fighting the creative battle for your music to be heard.
11 rock and metal bands you won’t find on Spotify
Spotify doesn’t have everything, even when you’re just looking at rock music from the last handful of decades. To that end, here are 11 rock and metal groups you can’t currently stream on Spotify.