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After a successful launch abroad, Samsonite RED BTS butter recipe collection is now available in the US and Canada. The 10-piece collection, which launched Stateside on Jan. 12, includes luggage, a backpack, a mini crossbody bag, a pouch bag, an expandable bag (available in the US only), and a three-piece luggage tag set complete with images of melting butter.
The hardshell luggage ranges from $220 to $315 for carry-on and hold style options available in butter yellow and midnight black. The luggage features printed graphic motifs and hubcaps that channel the “Butter” vibe. There’s also a DIY customization kit, so that BTS Army members can personalize their new suitcase with interchangeable luggage handles, hubcaps and more.
Samsonite/Bighit Music
The collection includes a expandable tote bag ($80) that transforms into a mini tote bag and features the “Butter” logo on the bottom, a tote bag ($60), three-in-one luggage tags ($45) and one mini crossbody bag ($50).
Samsonite/Bighit
Samsonite/Bighit
BTS Butter & Samsonite RED Mini Crossbody Bag
Like other BTS items, the Samsonite collection is almost sold out, but there are a few pieces still available in limited quantities such as mini cross body and bag bag.
In honor of the new campaign, Samsonite RED debuted a “Butter Recipe” campaign video inspired by the hit single. BTS’ “Butter” topped the Billboard Hot 100 chart for 10 weeks and broke YouTube’s record for the biggest premiere of all time with nearly 4 million viewers. The “Butter” music video has since surpassed 810 million views on YouTube.
Of course, Samsonite isn’t the only big brand to release a collection celebrating one of Bangtan Boys’ biggest hits. Nordstrom and Casetify are just two of the brands that have released collections inspired by “Butter”. click here for more BTS merch that fans won’t be able to resist.
