Rihanna Gets Sexy in Savage X Fenty Valentine’s Day Campaign

Rihanna is back in full effect, flaunting her curves in the latest ad campaign for her Savage X Fenty lingerie line.

The multi-hyphenate shared a commercial for the brand’s Valentine’s Day campaign on Instagram on Thursday (January 12).

Giving a taste of what the latest drop has to offer, Rih Rih brought the sex appeal as she rolled around in a lace bodysuit. “puck yo roses #XXSavageX,” she wrote with a heart emoji.

The brand also shared a look at the collection with a post of its own that featured Rihanna in a two-piece set.

The new collection arrives just ahead of Rihanna’s upcoming performance at the Super Bowl LVII halftime show—which she also created a collection around Savage X Fenty.

The “Game Day” collection features 17 different pieces, including hoodies, sweatpants, varsity jerseys, tops, hats, beanies, boxers and a bandana. The drop is inspired by the color of an actual football, and RiRi modeled several items on it Savage X Fenty’s Instagram page.

Super Bowl LVII will take place on February 12 at State Farm Stadium in Glendale, Arizona. The performance will mark new mother‘s first major appearance since 2016 MTV Video Music Awardswhere she delivered a medley of hits that coincided with her winning the Michael Jackson Video Vanguard Award.

In a trailer promoting her performance released Thursday (Jan. 13), Rihanna quells talk of her yearlong musical hiatus.

The video, called “Rihanna Is Back,” begins with audio of fans, journalists and radio hosts counting down the days since the release of her last album — 2,190 to be exact — as they impatiently clamor for her comeback.

Finally, Rihanna steps out of the shadows and into the spotlight, bringing her finger to her lips to silence the onlookers. Fittingly, the 30-second clip ends with a snippet of her 2016 ANTI cut, “Needed me.”

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The fashion/beauty mogul is reportedly working on a documentary about the upcoming performance, according to a “music insider” who spoke with The sun In November.

“She will be filmed during rehearsals and meetings in the lead-up to the big night and give an insight into what her life is really like now that she is returning to pop as a mother,” the source said. “Rihanna is a huge force to be reckoned with when it comes to music, which is why Apple paid millions.”

The source added that Rih signed “a huge deal with Apple” for the documentary to be shown on Apple TV+, but nothing has been confirmed by her camp yet.

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