Reservoir signs publishing deal with Indian rappers and producer on DIVINE’s Gully Gang

Reservoir Media said Thursday it signed publishing deals for Indian rappers’ catalogs and future works MC Altaf and Devil and the manufacturer Stunnah Beatz.

The deals are the result of a joint venture launched in 2020 by Reservoir and Gully Gang, the label and entertainment group founded by Indian hip-hop star DIVINE. Established to sign and develop talented new songwriters in India, Altaf, D’Evil and Stunnah Beatz’ songs have amassed more than half a billion streams, including on collaborations with DIVINE such as “Mirchi” and “Disco Rap” and Gunehgaran album released late last year.

Investments by US-based music companies in artists, publishers and distributors based in Asia and other emerging markets have been is growing with a rapid clip in recent years, with the trend expected to grow in 2023, especially in catalog investment. Luminate cited the opportunities in emerging markets, driven by the continued growth of streaming subscriptions there, as one of the main reasons why investor appetite for song catalogs is growing.

India is the 17th-ranked music market globally and generated revenues of $219 million in 2021, up 20% from 2020, with streaming revenues rising 87%, according to IFPI’s Global Music Report.

Reservoir was founded in 2007 and has made investing in emerging markets a central part of its diversification strategy. Together with its partner PopArabia, an independent music label headquartered in the United Arab Emirates, Reservoir acquired shares in the Egyptian record label 100COPIES, the Lebanese record label and music publisher Voice of Beirut and signed publishing deals with Egypt’s Mohammed RamadanLebanon’s Zeid Hamdan and Moroccan hip-hop star 7 liwa.

Reservoir founder and CEO Golnar Khosrowshahi said in a statement, “We are proud to announce these deals, which demonstrate Reservoir’s steadfast commitment to our ongoing emerging markets strategy. By investing in these local acts and sharing them with a global audience, we are well positioned to not only to take advantage of their potential growth, but also to help facilitate the flow of culture from East to West.”

specReservoir’s executive vice president of international and emerging markets and founder of PopArabia, described MC Altaf, D’Evil and Stunnah Beatz as three artists “at the heart of some of India’s biggest rap music today.”

Chaitanya KatariaGully Gang’s CEO, said he was “excited that (MC Altaf, D’Evil and Stunnah Beatz) will access new global opportunities with the support of Spek and Reservoir.”

Related Posts