Quality Control gives back to the community for Thanksgiving

Quality control has been taking care of the Atlanta community this holiday season with its annual Thanksgiving Senior Luncheon and Thanksgiving-themed Pop-Up Grocery Market.

In partnership with Goodr, the lunch went down on Monday (November 21), serving a total of 300 local senior citizens at Baptist Towers Senior Home.

The following day, the label (home to Lil Baby, Lil Yachty and more) held its pop-up market for an additional 300 pre-registered families, with each group provided with Thanksgiving turkeys and all the trimmings for a full holiday meal.

“We receive so many blessings on a daily basis, and it’s important to us at QC to give back to our community and show love to those in need,” QC CEO Pierre “Pee” Thomas said in a statement.

“We are grateful to the leaders of quality control for their continued commitment to giving back to their communities,” added Goodr CEO Jasmine Crowe. “The impact we’ve had since our first activation is something we’re very proud of at Goodr. Seniors in particular hold a special place in my heart, and we at Goodr look forward to giving them some holiday spirit.”

This is not the first time that Quality Control and Goodr have worked together. During the pandemic, Pee and QC COO Kevin “Coach K” Lee donated $100,000 to Goodr to help feed 1,000 families and since then they have continued to come together to give back during the holidays.

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It has been a busy year for QC. In February was label partnered with SoundCloud to “discover new talent and revolutionize artist partnerships by empowering creatives with tailored resources, tools and access.” As part of the deal, Pee and Coach K also invested in SoundCloud along with their Solid Foundation artist management team.

They too launched QC Sports just before 2022 began – a full-service sports department that has already attracted several NBA, NFL and MLB stars to its roster.

If that wasn’t enough, last December, QC established a partnership with the production studio Critical Content to develop unscripted television series for their roster of artists.

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