On The Radar Latin: Yubeili, Alex Luna and more new artists to discover

Every month, Billboard Latin editors will feature a small group of new or relatively unknown artists whose music we love. Think “diamantes en bruto” or “diamonds in the rough.” These are newcomers who have yet to impact the mainstream – but whose music excites us and which we believe our readers should make an effort to discover. Check them out below:

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See the latest videos, charts and news

See the latest videos, charts and news

Artist: Alex Luna
Country: Mexico

Why they should be on your radar: Alex Luna’s “Te Marqué Pedo” came across one of my Spotify playlists. The first time you hear the chorus of his viral single “perdón si te marque pedo (sorry if I called you drunk),” it just clicks. And that’s probably also why Christian Nodal wanted to join the remix. Luna’s sound is refreshing and it’s on full display in this song, which is a laid-back pop number that thrives sonically but also lyrically. His lyrics aren’t forced, they’re just an honest representation of a 21-year-old baring all his emotions without a filter. — INGRID FAJARDO

Song for your playlist: “Te Marque Pedo”

Artist: Luna Luna
Country: USA (Texas)

Why they should be on your radar: This four-piece Austin-based Latinx band will have you swooning in no time with their wistful synthpop and slow-burning indie rock selections, some in Spanglish, but mostly all dedicated to hopeless romantics. I came across Luna Luna—which originally spawned the group’s Colombian-born member Kavvi with GarageBand on his iPhone—on TikTok, and quickly discovered they’re all the rage in the local Texas music and festival scenes. After a year of not releasing new music, but still very active on social media and touring, the group made a comeback with their 80s retro “Talk Too Much”. However, it is their track “Commitment” that can give you a real feel for Luna Luna. — JESSICA ROIZ

Song for your playlist: “Obligation”

Artist: DO
Country: Puerto Rico

Why they should be on your radar: ROBI (real name: Roberto C. Báez Moraza) may have hit the radar with the viral Feid-assisted “Pantysito,” but with each release since then, he’s proven himself to be a force to be reckoned with. Hailing from Carolina, ROBI’s musical style is influenced by the island’s urban essence, but also stays true to the genres he admires: pop, ballads and alternative rock. A musician at heart, the 21-year-old singer-songwriter plays drums, xylophone, dances and composes his own music. In addition to Feid, he has already collaborated with Jay Wheeler and Piso 21 and teamed up with the new wave of talent including Moffa, ADSO and paopao to name a few. – JR

Song for your playlist: “Sigo Feliz” with Piso 21

Artist: Jubilee
Country: Mexico

Why they should be on your radar: If you were in Las Vegas for Latin Grammys week, you may have caught Yubeili’s performance at the Los Producers event or perhaps heard his name for the first time as the US music community discovered him and his music. I heard his name at an event and immediately looked him up. A rising force in the reggaeton scene in Mexico, Yubeili – who grew up listening to Dr. Dre and Eminem — are betting on reggaeton to make a name for themselves in a growing urban scene in a country that has always been known more for regional Mexican. But what I found cool about his style is that he is not limited to just reggaeton, he also dabbles in corridos tumbados and trap to reach a wider and younger audience that is not married to one style of music. — GRISELDA FLORES

Song for your playlist: “Copilot”

Artist: Divino Niño
Country: USA, Colombia and Puerto Rico

Why they should be on your radar: With their unflinching blend of glitchy reggaeton, Latin trap and house music, Chicago natives Divino Niño have created a chaotic catharsis as addictive as it is blissful on their bilingual LP, Last spa on earth. Tuning into their alt-killer-no-filler fourth studio album is almost as liberating as drinking a 40 oz … to freedom, à la Sublime. Comprised of Colombian vocalist/guitarist Camilo Medina and bassist Javier Forero, Puerto Rican-Venezuelan guitarist Guillermo Rodriguez-Torres, as well as Justin Vittori (aka JV) on keys and Pierce Codina on drums, together the fiery bunch of friends make sparkling productions drenched in iridescent synths, filled with rebellious lyrics and with lots of exciting transitions. It’s a trippy indie pop experience for the ages. — ISABELA RAYGOZA

Song for your playlist: Drive

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