In a series of posts on Instagram, the rapper/activist can be seen tossing his Jordans and dozens of other Nike sneakers into his building’s incinerator.
“If you are so attached to Nike that it bothers you that they are now TRASH in my eyes, then I will not only wear or support it anymore,” Mysonne said in one of the clips. “I refuse to donate waste to anyone but the incinerator!!”
His post added: “#F_ckNike .. Shifting The Paradigm!’ I don’t need Nike, Nike Need ME!! #GangstaButWokeAsFuck #BlackOwnedBusiness #BuiltDifferent”
Understanding that there will still be a need for kicks for those who follow his lead in disposing of their Nikes, Mysonne also provided a number of alternative black-owned sneaker brands to replace the Nike with.
“This is a list of 10 QUALITY black owned sneaker companies!! Each one is tagged and there is a link in my bio to take you to their websites!!” Mysonne captioned a slideshow of the different brands, “#F@ckNike Let’s buy our own shit!! We make these brands Hot!!!”
Earlier this month, Nike announced it would cut ties with Irving following his controversial tweet promoting a book and film that contained anti-Semitic rhetoric and sentiment. Effective immediately, the company canceled the upcoming release of the Kyrie 8 shoe, which was set to release on November 8th.
In a Nov. 13 Instagram post, Mysonne called for a boycott of the company, explaining that if Nike felt Irving could be used so quickly, he would take his money elsewhere.
“[Nike’s CEO] made a decision and he went with it because he felt the black man was useless,” Mysonne said. “And I said if he can divorce Kyrie then I should be able to divorce him. Because if he’s willing to give up hundreds of millions of dollars that he would make from a partnership with Kyrie, then I should be able to make the sacrifice of not spending my money with anybody.”
Watch Mysonne’s post referencing Kyrie Irving below:
A number of others in The Hip Hop community also spoke out against Nike after his decision to part ways with Kyrie.
“Juice you for all your BLACKNESS, use you to sell everything they got, then LYNCH you in public,” The Game wrote under a Shadow Room Instagram post earlier this month. “I’m awake.”
Waka Flocka tagged Ice Cube and his Big 3 Basketball League during a post about the news on Instagram, and jeweler Ben Baller also commented.
“At some point in our time there needs to be a maximum sentence that cannot be exceeded for a hate crime of any kind,” Ben wrote. “I get it. He f*cked up… so what’s fair? Strip him dead?”
Kanye West also expressed his supportthough he didn’t post anything beyond tweeting a picture of the NBA ball player.
Earlier this year, Kyrie Irving spoke with HipHopDX on Kendrick Lamar’s vaccine lyrics about him on the track “Frelser”.
“Saw a Christian say the animal’s vaccine brand/ Then he caught COVID and asked Pfizer for relief/ Then I caught COVID and started asking Kyrie/ Do I want to stay organic or hurt myself in this bed for two weeks?” K. Dot raps on Sir. Moral & The Big Steppers song.
“It’s art, man,” the seven-time NBA All-Star told DX 2022 BET Awards. “It makes for good conversation.” Irving added that he has not spoken to Kendrick since the song was released.