Mitchell Wilson appointed chief executive of the Australian Festival Association

BRISBANE, Australia – Mitchell Wilson takes the helm Australian Festival Association (AFA), following the departure of founding CEO Julia Robinson.

Announced Wednesday (July 27), Wilson will act as CEO, succeeding Robinson effective August. 15.

Wilson, who has worked across the music and live events industry since 2016, has completed a 12-month contract position with AFA as a project manager, working with members in Victoria on a funded program.

“Mitch brings a wealth of experience from various state and federal advisory positions as well as working on Live Nation, Sydney WorldPride 2023 and Mardi Gras,” comments AFA committee member Di Sneddon. “We are obviously sad to see Julia leave, but excited to promote Mitch to this role.”

Robinson was a key player at the AFA when it was unveiled December 2018 as the trade body for Australia’s then buzzing festival scene.

At the time, festivals were facing an industry crisis, particularly in NSW where a new licensing scheme had become a challenge for promoters and operators.

Now, four and a half years later, its mission remains the same – “to make festivals safer for guests and reduce friction between festival promoters and regulatory bodies by aligning evidence-based practice and decades of combined industry experience with government policy requirements,” it said in a statement on their official website.

After developing and launching the organization’s 2022-2025 strategic plan, Robinson officially delivers on Sept. 2.

AFA’s members include Falls Festival, Download, Festival X, CMC Rocks Qld and UNIFY Gathering.

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