Back when Metallica wrote ‘St. Anger’ Lyrics in an Ad for America Online

It was a different time in 2003 – especially for Metallicawho promoted that year St. Anger with an advertisement for America Online, the then-ubiquitous online service provider.

In the ad for AOL 9.0 Optimized, Metallica’s Lars Ulrich and James Hetfield apparently falsifying their own texts.

It is a strange advertisement to see again, not only in light of the current Internet possibilities. Why did Ulrich partner with AOL after his Napster hit over illegal downloading?

See the ad at the bottom of this posting.

In Metallica’s AOL commercial, the rock stars demonstrate AOL 9.0 Optimized’s “Talk” feature, which gave users voice-over-internet technology at a time when it was new. Ulrich and Hetfield chat over Instant Messenger, which was AOL’s instant messaging app, before picking up the phone to swipe the texts in St. Angers title number. Especially the now infamous oneSt. Anger“line, “I’m mad at you.”

“I’m madly in love with you,” Hetfield writes to Ulrich as a romantic tune plays in the background. “I’m madly in love with you,” Ulrich writes back. “I’m insane with anger,” Hetfield replies, before calling to tell the drummer, “‘Anger’ works better rhythmically — check it out!” The Metallica singer-guitarist then performs that part of the lively metal tune. Ulrich makes a funny face.

Metallica has come a long way since the announcement. This year a Metallica song included at Netflix Stranger Things 4 gave the band renewed visibility. The character Eddie Munson plays Metallica on guitar in one decisive scene. Metallica afterwards welcome new fans before some talked about “cancelling” the group.

Metallica recently packed up the majority of theirs 2022 tour dates. To end the year, they will play a tribute for Megaforce Records’ founders, plus Helping hands concert. Get Metallica tickets here.

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