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In Metallica’s AOL commercial, the rock stars demonstrate AOL 9.0 Optimized’s “Talk” feature, which gave users voice-over-internet technology at a time when it was new. Ulrich and Hetfield chat over Instant Messenger, which was AOL’s instant messaging app, before picking up the phone to swipe the texts in St. Angers title number. Especially the now infamous oneSt. Anger“line, “I’m mad at you.”
“I’m madly in love with you,” Hetfield writes to Ulrich as a romantic tune plays in the background. “I’m madly in love with you,” Ulrich writes back. “I’m insane with anger,” Hetfield replies, before calling to tell the drummer, “‘Anger’ works better rhythmically — check it out!” The Metallica singer-guitarist then performs that part of the lively metal tune. Ulrich makes a funny face.
Metallica has come a long way since the announcement. This year a Metallica song included at Netflix Stranger Things 4 gave the band renewed visibility. The character Eddie Munson plays Metallica on guitar in one decisive scene. Metallica afterwards welcome new fans before some talked about “cancelling” the group.