Ahead of the release of her new album Taking it back, Meghan Trainor sat down with Billboard news host Tetris Kelly to discuss the inspirations behind the project and how it feels to go viral on TikTok with her 2015 track “Title.”
The singer explained that her back catalog inspired what was to come on the new record, which will be released in October. “I take it back to my sound, which I apparently had because I started writing and one of my co-writers said, ‘It’s crazy, these artists come in and say I want to do Meghan Trainor sound,” she said. “I’ve got the doo-wop sound. At the same time, ‘Titel’ blew up on TikTok. I thought, ‘Wow, the universe is talking to me and I’m listening.'”
Fans will also be happy to know that Trainor is collaborating with Natti Natasha has finally come to fruition after teasing it on social media. While the girls have yet to meet in person, the 28-year-old revealed that their paths crossed at the last possible moment: “I haven’t even met her yet! I’ve DM’d her and she’s lovely. We were told , ‘It’s not going to happen,’ and the day the album was coming out, vinyl and all, she recorded her verse that morning. I was like…’She’s down?!?’ So yeah, I’ve just been really lucky.”
Trainor’s back catalog has seen viral success on TikTok recently after her track “Title” made waves on the social media app, seven years after the song was first released. While some artists may feel pressured to post on TikTok to appease their record labels, Trainor says the app has been a blessing in disguise.
“When you’re feeling uncreative, I can see how it’s annoying, but when you finally hit with a video or when ‘Title’ exploded, it felt like it was my birthday every day,” Trainor says. “I thought it was the coolest thing ever. It’s the fastest way to connect with fans. It’s the best place to get a whole new audience and now I’m obsessed with TikTok and I’m obsessed with posts. I constantly thinking: ‘What ideas can I make?’ … If a new artist asked me what to do with music, I’d be, ‘Get a TikTok.'”
Watch Meghan Trainor’s interview with Billboard news in the video above.