Mark Vaughan joins Live Nation where he leads the promotion team for Australia and New Zealand as Vice President – Talent and Artist Development.
Effective Monday (August 1), Vaughan will work with LN’s existing promotion team to continue to “best serve artists as they hit the road,” reads a statement welcoming the new recruit.
The Australian concert veteran has spent much of his career in Europe, serving as partner/promoter at Norway’s All Things Live, said to be the largest independent concert promoter in the Nordics.
At the Oslo-based live music specialist, he worked with artists such as Rammstein, Justin Bieber, Twenty-One Pilots, Kendrick Lamar, Green Day, Shawn Mendes, Lorde and others.
“For a long time I have followed the live market in Australia and New Zealand closely and admired the work of Live Nation,” comments Vaughan. “The team delivers a fantastic roster and growing number of tours from entry-level club acts to stadium performers, and it’s super exciting to come home and lead a talented, successful and dynamic promoter team.”
Live Nation Concerts’ Talent & Touring team produce hundreds of tours each year across Australia and New Zealand and beyond, working with the likes of Beyoncé, BTS, Crowded House, Dua Lipa, Lady Gaga, Drake, U2, Jay-Z , Post Malone , Billie Eilish, Pink, Red Hot Chili Peppers and more.
Bringing on a “world-class promoter” like Vaughan is a “great addition to our Live Nation team as he brings in-depth knowledge of Australia, New Zealand and the global touring market,” notes Roger Field, president of Live Nation Asia Pacific, ” especially as artists continue to expand their tours around the world, Mark has a proven track record of delivering hit tours for major artists and we look forward to him continuing that success at Live Nation and welcoming him home. “
Vaughan is the latest piece in the ever-growing concert machine that is LN’s Australian affiliate.
In recent weeks, LN added Anita’s Theatrein Thirroul, a northern coastal suburb of Wollongong, about 40 miles south of Sydney, to its venue portfolio, which already includes The Palais Theater in Melbourne, Fortitude Music Hall in Brisbane and the soon-to-open Hindley Street Music Hall in Adelaide. The historic theater will be LN’s first regional venue in Australia.
Separately, LN announced the strategic acquisition in mid-July Bec Sutherland’s Jubilee Street, one of the region’s preeminent comedian management companies. With that arrangement, Sutherlands is stepping down from her role as VP of comedy at Live Nation APAC to focus as managing director of Jubilee Street and overseeing her 11-strong roster, which includes Julia Morris, Urzila Carlson, Nazeem Hussain, Kate Langbroek and Melanie Bracewell .
LN is also partnering with Melbourne Royal for 11-night live music program for 2022 Melbourne Royal Show – The Show After Dark. Runs from Sept. 22 to Oct. 2 includes show headliners The Veronicas, Baker Boy, Bag Raiders and Sneaky Sound System.