The initiative, now in its third year, launched Friday (Nov. 18) as a remix of the day-after-Thanksgiving shopping extravaganza, turning Black Friday into an interactive shopping experience.
Directed by Charles Todd, the campaign’s visual highlights highlight more than 70 black-owned businesses and are accompanied by an original track from Luda featuring Flo Milli.
You can view the Buying All Black interactive below:
“Throughout my career I have been able to pursue many of my passions, but some of the work I am most proud of are my business ventures: Disturbing Tha Peace Records, Karma’s World Entertainment and The Ludacris Foundation,” Ludacris wrote. in a blog post about the partnership. “I have always understood the importance of black-owned businesses and the impact they have on their communities, and I am proud to support them.
“Black-owned Friday is an initiative created by Google in partnership with the US Black Chambers, Inc. to celebrate and support black-owned businesses. They do this by turning Black Friday into Black-owned Friday. Now in its third year, I am committed to encouraging everyone to shop Black-owned.”
He continued: “This year we’re bringing those choices to life with an interactive music video that takes you through a day in the world of black-owned businesses. The video is available for purchase and features me, Flo Milli, business owners and more than 100 products from more than 70 Black Owned Businesses You can decide where we’re going by choosing different Google searches for Black Owned Businesses – check it out and choose your journey at g.co/blackownedfriday.”
Luda has been on a mission in recent months to focus on black businesses. Back in October, he expressed his support for black entrepreneurs by having a new set of gold grills that spell out the words “BUY BLACK.”
He took to social media to show off his grills with an important message. “Still Minding My Black Owned Business,” the Atlanta rapper wrote on Instagramwith Pusha T‘s “If You Know You Know” plays in the background.
Flo Milli paved her own path to success and released her long-awaited debut album Are you still here, Ho? in September. Making a name for yourself outside of music, that 2021 HipHopDX Rising star announced his “Modern Opulence” capsule collection with Amazon Music last December. In collaboration with HYPEBEAST, the collection is designed by acclaimed designer Katie McIntyre.
“The designs I dreamed up with Katie McIntyre are out now,” Flo wrote Instagram. “Find our limited edition Modern Opulence collection in The Showroom, presented by @AmazonMusic x @HYPEMAKER. Link in bio to get yours.”