That Latin The Recording Academy hosted its inaugural “Best New Artist Showcase” on Tuesday night (November 15) at the Mandalay Bay Convention Center in Las Vegas, where this year’s 11 nominees were in attendance.
Each of the nominees – Angela Álvarez, Sofía Campos, Cande y Paulo, Clarissa, Silvana Estrada, Pol Granch, Nabález, Tiare, Vale, Yahritza y Su Esencia and Nicole Zignago – had the opportunity to perform in front of industry leaders, VIPs, and special guests during the hour-long private event.
The upcoming talents represent different regions of the world, such as Mexico, Brazil and Peru, and range in age from 15 to 95 years old.
“We like to support and open spaces for new artists, and what better opportunity than this for the mission to come to life?” Manuel Abud, CEO of The Latin Recording Academy, said in his opening remarks. “By Latin Grammywhat we want is to open diverse and inclusive spaces for all the artists that we have the opportunity to help.”
The nominees truly shined on a two-part stage where they were introduced by the beloved artists who have supported their rising careers, such as English singer-songwriter and record producer Elvis Costello, who introduced Colombian twin sisters Vale, and Miami-based artists Periko & Jessi Leon, who featured Venezuelan singer Tiare, who they also manage under their indie label PJ Records.
Musica popular artist Nabalez mesmerized audiences with his 2020 debut single “La Correcta,” which happens to be a collaboration with Colombian pop group Morat; Silvana Estrada brought her authentic Mexican folk to Vegas with “Te Guardo;” and Angela Alvarez, the oldest Best New Artist nominee at 95, had all the attention as she powerfully sang a bolero dedicated to her country, Cuba, to name a few.
Meanwhile, Peruvian singer-songwriter Nicole Zignago kicked off the showcase with a rocking performance, while Spanish-French singer and actor Pol Granch closed the set after Alejandro Sanz introduced him via video message.
“You have been selected from many proposals and this is the first step to begin fulfilling your dreams as musicians,” said the evening’s hosts Jesse y Joy.
The showcase, in collaboration with MasterCard and produced by Ayleen Figueras, Nelson Albareda and Loud and Live Entertainment, will evolve into a Latin American tour in 2023, to give fans an invaluable night of new music.
The Latin Grammy Awards — which “pledge to honor the legacy, celebrate the present and embrace the future of Latin music, with conscious awareness, and pay-it-forward to the next generations of music creators,” according to a press release — will be held Nov. 5 p.m Michelob Ultra Arena at the Mandalay Bay Resort and Casino in Las Vegas, and airs live on Univision from 8 p.m. ET.