During a recent interview with Billboardwhen asked who he thinks is leading the charge in terms of making music videos these days, Busta wasted no time mentioning K Dot and his latest video for ‘The Heart Part 5.’
“That video was special and they set the bar for the new generation when it came to the revolutionary visual effect that me and Missy always had success with,” Busta said of Kendrick’s face-shaping visuals. “The balance between simplicity and complexity in it is so incredibly powerful, and it’s not an easy balance to strike.”
He added, “I’m still looking to see who’s going to come up with some s–t that’s going to f–k with it. So visually, I give Kendrick the crown. And that’s just one of the many things which Kendrick takes the crown from me right now.”
Busta Rhymes is known for his visuals that constantly raised the bar throughout the ’90s and ’00s, such as “Put Your Hands Where My Eyes Could See” and “What’s It Gonna Be?!” with Janet Jackson, and therefore he knows what it takes to produce an image that catches the eye.
Some of his accolades include numerous MTV Video Music Awards nominations for numerous categories including Best Hip Hop Video, Best Rap Video, Best Male Video, Breakthrough Video and more.
As for Kendrick Lamar, the pgLang rapper has just unleashed the new music video for “Rich Spirit” from his fifth studio album Sir. Moral & The Big Steppers.
The visual was directed by Calmatic and finds K Dot in an empty home wearing a red outfit with cowboy boots. Before long, he starts showing off some dance moves similar to the ones he’s been performing on his world tour.
The arrival of the “Rich Spirit” video also comes after Kendrick snagged eight Grammy nominations for the album. He has earned nominations for Album of the Year, Record of the Year and Song of the Year for “The Heart Part 5”, Best Rap Album, Best Rap Song, Best Rap Performance, Best Music Video and Best Melodic Rap Performance.
Sir. Moral & The Big Steppers debuted at No. 1 on the Billboard 200 chart, opening with 295,000 album-equivalent units, comprised of 35,000 album sales and 258,000 streaming units. It gave K Dot his fourth No. 1 album and was the first Hip Hop album of 2022 to reach 1 billion streams on Spotify.