Kanye West faces a lot of public expense. The “Hurricane” rapper made headlines at his Yeezy Paris Fashion Week show in October. 3 to wear a shirt emblazoned with the phrase “White Lives Matter” on the back and with black models in the shirt. The phrase is one adopted by neo-Nazi and white supremacist groups in response to the Black Lives Matter movement, and the rapper has faced backlash from fans of both and celebrities online.
But the controversy didn’t stop there for Ye, who doubled down on his comments on Instagram and later took to Twitter to use anti-Semitic rhetoric in his posts, then continued to amplify his hate speech in interviews. The reaction from the public was swift, with several companies – including The Gap, Balenciaga and more – ending their relationships and brand deals with the rapper.
Forbes also reported that Ye has lost his billionaire status after Adidas announced Oct. 25 that it was dropping its deal and that the brand does not tolerate hate speech. The move, according to the publication, now puts Ye’s net worth at $400 million and resulted in his removal from Forbes‘billionaire list.
Since then, Adidas has opened an internal investigation into several former employees accused Vest for inappropriate workplace behavior during meetings with Adidas employees. People in his orbit, from ex-girlfriend Julia Fox to collaborator Pusha T, have also distanced themselves from him. Ye’s Nov. 22 dinner with Donald Trump and white nationalist Nick Fuentes was widely condemned, even by Trump’s former vice president, Mike Pence.
From brands and scrapped documentaries, to playing his music catalog and more, here are the consequences Kanye West has faced for his “WLM” and anti-Semitic remarks.