AEG Presents, a global leader in concert promotion and artist development, announced on Thursday (Dec. 8) an official strategic partnership with K-pop tour and marketing company Powerhouse.
The two live music companies, which have worked together on many successful K-pop artists over the past 13 years, will collaborate on all aspects of the live K-pop industry, including touring, production, marketing and media across all levels .
“Over the past two decades, K-pop has grown to be one of the most popular genres in the global music industry,” says CS Huh, Powerhouse CEO and President. “The K-pop market has proven its depth and breadth to be more mature than ever, and I hope that our launch of this formal partnership with AEG Presents can help K-pop grow to reach new horizons across the regions.”
AEG Presents and Powerhouse began their successful relationship in 2010, producing the SM Town concert at Staples Center, considered the first explosion of K-pop in the US, selling out 12,500 tickets in minutes. Since then, the two companies have collaborated on historic K-pop tours including two for BTS – 2017 Wings arena tour in North America and the group’s love yourself arena world tour the following year — as well MONSTA X’p massive 2018 Connect world tour.
“CS Hah and Powerhouse have a track record that speaks for itself,” he commented Gary Gersh, AEG presents president of global touring and talent. “Powerhouse has tapped into what is becoming an ever-growing international market for K-Pop, and we are excited to build on an already strong foundation between the two companies.”
Added Adam WilkesPresident and CEO, AEG Asia Pacific: “Powerhouse and AEG Presents have a great history together, and our collaboration has only grown more extensive as the barriers continue to evaporate between global music markets. This feels like a logical progression in our ongoing partnership .”
Over the past five months, Powerhouse and AEG Presents have produced and promoted four massive tours for some of K-pop’s most popular groups: BLACK ROSE SAID, Tomorrow X Together, THE ENHYPE and ATEEZ. This year BLACKPINK sold out 14 North American arenas, plus another 10 in the UK and Europe. Tomorrow X Together performed eight sold-out shows in two months. THE ENHYPE sold out seven arenas in October 2022, and ATEEZ sold out 11 arenas on their North American tour, which ended earlier this month. All four of these artists expect to tour the rest of the world in 2023.