While artists like TWICE, Stray children and ITZY below JY Parknamesake JYP Entertainment label has conquered Billboard diagrams, the K-pop producer and manager returns with his retro dance single “Groove Back” and a globally focused dance challenge.
His first new single after a couple of duets in 2020 with “When we disco” along with Sunmi and “Switch to Me” featuring Rain, Park’s recently released “Groove Back” features the rapper Gaeko and Mr. JYP returns to his first love to perform it he once described Billboard as “fever” in a rare interview. Park’s showmanship is on full display as he moves through punchy and smooth vocal deliveries inside the synth-laden, dance-pop pastiche with influences from the 60s, 70s and 80s. The track eventually takes a sonic shift to a minimal hip-hop production as the beat drops for Gaeko’s rap section before slowly returning to its vintage sound and a final key change and epic chorus.
The included music the video sees JY taking his “Groove Back” all over the world as he dances with locals in Los Angeles, São Paulo, Barcelona, Bangkok, LA and his hometown of Seoul. Fans first got excited about “Groove Back” and its accompanying dance via a tutorial video with Park and in the lead roles Super Junior member Shindong in 80s-flavored workout gear.
While Shindong appears in the “Groove Back” video, JY has wasted no time connecting with other top acts for his “Groove Back” challenge. So far he is registered solo star Jo Yuri, Jang Wonyoung from IVE, YooA by Oh My Girl, girl group LE SSERAFIM and JYP Entertainment’s Japanese girl group NiziU to appear alongside.
In addition to her work as an artist, manager and producer, Park has spent 2022 holding auditions and developing a new North American girl group, using her K-pop expertise to A2K series that was announced from JYP Entertainment, Republic Records and Federal Films last summer.