The future settles case of infringement of trademark “High Off Life”.

Future‘s Freebandz Productions, LLC and Sony Music have settled a lawsuit against a creative agency that shares the name of the rapper’s eighth studio album, High Off Life.

The lawsuit was originally filed in October 2020 by High Off Life, LLC, an Atlanta-based company owned by independent artist Z. Rich (real name Zach Richards). The company began selling High Off Life branded clothing in 2009 before expanding to host concerts and offer creative services locally.

High Off Life, LLC also shares Hip Hop-centric content to a YouTube channel called High Off Life TV. According to Billboard the company’s trademark infringement lawsuit claimed that the marketing campaign supporting Future’s album made the small company nearly impossible to find online.

“Overnight, Defendants destroyed HOL’s many years and many thousands of dollars of investment in building consumer recognition.”

In April 2022, Sony Music tried to have the lawsuit dismissed based on a legal precedent called the Rogers Test, which states that a trademark can be used in movies, TV shows and music titles as long as the owner of the new copyright does so without misleading consumers , and as long as the trademarked name has anything to do with the work.

At the time, U.S. District Judge Scott Hardy said he could not make a decision on the validity of the lawsuit without letting both sides present their case.

“Given that further development of a factual record is necessary before conducting an in-depth analysis of defendant’s First Amendment claims, the court declines to further consider defendant’s First Amendment arguments at this stage of the case,” Hardy wrote in court documents.

He also pointed out that the Rogers test would only protect Freebandz Productions and Sony Music’s use of the High Off Life name as the album’s title and would not affect any decision related to the sale of merch for Future’s album.

On Tuesday (January 3), the parties filed a motion to dismiss the case and told the courts they had reached a settlement. But they did not acquaint Hardy with the terms of the settlement.

HipHopDX has contacted High Off Life, LLC for a statement.

Future’s ‘I Never Liked You’ tops Kevin Durant’s top albums of 2022

Published in May 2020, High Off Life became Future’s seventh No. 1 album on Billboard 200 album chart. After 12 songs from the album debuted on Hot 100Future reached the fourth most chart positions in Billboard history pushing Nicki Minaj and Elvis Presley out of position with 110 chart songs in his discography to their respective 109.

Future’s chart success continued with his latest album, 2022’s I NEVER LIKED YOUWhich one debuted at No. 1 on the Billboard 200 with 222,000 first week unitswhile its hit single “WAIT FOR U” featuring Drake and Thames also debuted at number one on the Billboard Hot 100.

The song was ranked as one of the year’s biggest hits when it won Best Collaboration at BET Hip Hop AwardsFavorite hip hop song on American Music Awards and was recently crowned Apple Music’s most streamed song of 2022.

I NEVER LIKED YOU also got three of Future’s four Grammy nominations 2023including a nod for Best Rap Album.

The project allowed the Freebandz boss to stay the only rapper who spent all of last year on Hot 100 diagram.

Future beat several other major rappers, including Drake, who remained on the chart for 51 weeks. Other top contenders included Lil Baby, Doja cat, Jack Harlow, 21 Savage, Lattoand Lil Nas X.

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