French Montana praises 50 cents for using beef as a marketing tool

French Montana have shown some love to 50 centsand praises the rapper for using his various rap feuds over the years as a tool for marketing success.

Montana recently served as a guest on Math Hoffa’s My Expert opinionwhere it was brought up how he found his way into the crosshairs of the 50s thanks to his association with Rick Ross in the late 2000s.

Hoffa reminded French 50 Spying on DJ Khaled’s Mom and the Coke Boys honcho said it’s all water under the bridge now that there’s no more beef, but he gave the G-Unit boss props for turning his feuds into dollar signs.

“50 picked on n-ggas to pick on n-ggas. At one point he was the biggest genius in the music business,” he claimed. “He would just pick on you and drop a mixtape. Pick you and drop an album.

“He created such a marketing plan that a lot of artists could use. I mean, people did it before him, but he became the mastermind, he became the warlord of it… It’s definitely a plan for a lot of n-ggas to learn. “

While other less talented artists have tried to capture lightning in a bottle and emulate the 50s theory, French made sure to clarify that 50 Cent had the hits to match the attention drawn to the beef.

Montana explained it he buried the hatchet at 50 thanks to the greatness of his favorite show on TV in STARZ’s BMF. French told Drink Champs in December 2021 that everything was cool between himself and 50.

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“Man, let me tell you something,” he said. “I have no problem with 50 no more after he dropped this BMF collection. That’s my favorite shit. Whatever me and 50 ever had – shout out to 50. Yeah, me and him, it’s all over after BMF. It’s the best job ever.”

50 responded by accepting French’s apology. “It was the right answer French, well handled,” he wrote. “I can’t remember which beef.”

The origins of the beef between the two began with an allegedly rented Bugatti and then escalated when 50 Cent accused French Montana of fake streams to raise his status in Hip Hop and one continued war of words. However, cooler heads finally prevailed.

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