Flo is named the winner of BBC‘s Sound of 2023, an annual poll that identifies the next big thing in music.
The British R&B trio — Renée Downer, Stella Quaresma and Jorja Douglas – formed in 2019 and signed the following year to Island Records, a division of Universal Music Group.
Their debut single, “Cardboard Box,” dropped last March and was followed by the EP in July The lead.
Subsequent appearances on Jimmy Kimmel live and the BBC’s Later… With Jools Holland confirmed their talent with audiences on both sides of the Atlantic.
Flo’s message is “to be strong in yourself, to be confident,” the group says BBC.
“There is female empowerment – but everyone listening should feel supported, inspired, independent,” says Quaresma. “We want them to feel the way music used to make us feel.”
The Sound Of 2023 was voted for by a 130-strong music industry panel, which included previous nominees Dua Lipa, Stormzy, Sam Smith and Foals.
With the Corporation’s seal of approval, Flo joins an elite circle of winners that includes Adele, Sam Smith, Haim, Ellie Goulding, Sigrid and last year’s winner, PinkPantheress.
Producer Fred Again (real name Fred Gibson) is number two on the 2023 list, which was open to new artists who have yet to achieve a top five album or more than two top 10 singles by October. 31 2022. The artists who had appeared in reality TV shows within the past three years were not eligible for the competition.
The competition was open to new artists who had not yet achieved a top five album or more than two top 10 singles by October. 31, 2022. Artists who had appeared on TV talent shows within the last three years were not eligible.
BBC Music Sound of 2023 top five:
- Peace again
- Nia Archive
- Cat is on fire