Drake is an international man of mystery in the luxurious video for Honestly, never mind the song “Sticky”. From the stage to the private jet, on the yacht, then to the club and his mansion, Drizzy is living his best life in the clip directed by Theo Skudra, which includes a nod to the late fashion icon Virgil Abloh in a scene where the rapper is cozying up in one of the late Louis Vuitton boss’s futuristic off-road Maybach SUVs.
The visual also gives a shout out to incarcerated MCs Young Thug and Gunna via a message that pops up midway in honor of the rappers currently behind bars due to a RICO case those caught in May alleging an ongoing criminal conspiracy. But before all that, yes, it’s actually a fun time. The action kicks off on stage at a sold-out show with Drake’s “Wants and Needs’ allies Lil Baby before the team is led to a waiting private jet on the tarmac as the 6 Gud laments that his “mother wishes I would have joined.”
After popping out the sunroof of a luxury SUV for a verse, the gang has to rush back as fans swarm their seats, leading to a smashed cutout of Drake at the helm of a beautiful yacht as the green slime- dripping message “Free YSL” engulfs the screen. After another ‘fit change’, the crew moves the party to a strip club, where the bills flow like water.
The boss also gets some alone time as he’s wrapped in a yellow raincoat in the drizzle as he overlooks the city at dawn, before taking a dip in his palatial indoor pool and sitting down to an epic meal with friends. He gets some fishing time on his way to a tricked out yacht, hits the Jetski and then the club again before calling it a night.
While he’s living his best life in “Sticky,” Drake recently suffered a setback when he tested positive for COVID-19 and was forced to postpone the anticipated Young Money reunion with Lil Wayne and Nicki Minaj on the final night of last weekend’s October World Weekend.
Watch the “Sticky” video below.