Released on Tuesday (January 17), the clip is described as 72 hours in the life of Drizzy and his friends. In it, the OVO hitmaker can be seen living the high life, which includes going jewelry shopping, posing next to a red Ferrari and letting loose at a nightclub.
Cameos come from a host of famous faces, including Lil Baby, French Montana and Mike Tyson, as well as London rapper Central Cee, who recently Drake shared the stage with in St. Barts.
Perhaps the most eye-catching part of the video, however, is Drizzy’s chains. The Toronto native is seen wearing several pieces from Pharrell’s jewelry collection, including a 14K three-tone NERD pendant ($2,184,000), a white gold brain pendant ($725,000) and a skateboard pendant ($103,750).
He also bends a yellow gold version of the Brain Pendant Chain ($150,000) and a BBC Pendant Chain ($150,000) as well as a gold-plated PSP (PlayStation Portable).
Drake was previously seen wearing Pharrell’s $103,750 Jacob & Co. double skateboard pendant chain on holiday in St. Barts earlier this month.
The Neptunes hitmaker hosted a digital auction through his new platform Joopiter last October where he sold a large number of desirable personal possessions including jewelery and clothing. The 47-lot auction raised a total of $5.25 million in sales.
While it’s unclear if Drake personally purchased the items he’s seen wearing in his new video, he certainly managed to get his hands on the expensive pieces.
Produced by F1lthy, Cubeatz, Sad Pony, Oogie Mane, Lil Yachty, Noah “40” Shebib, Klimperboy, Danno and Dilara, “Jumbotron Shit Poppin” is one of Drake’s solo tracks on his joint album with 21 Savage, Her loss.
In his verse on the song, he recalls taking ecstasy for the first time and the effect it had on him.
“I don’t fuck no drugs, poppin’ X for the first time / That shit kicked in like a double world champion / Booted up, that shit hit up and down like a skate ramp / She vapin’ into my room, that shit lit up like an incandescent lamp,” he raps.
Her loss debuted at No. 1 on the Billboard 200 chart in November, moving about 404,000 album-equivalent units in its first week. Since then, it has surpassed over a million sales in the US and over a billion streams on Spotify.
The project was Drake’s second full-length release in 2022, following his house-influenced solo LP Honestly, never mindwhich also debuted at No. 1 on the Billboard 200 and was home to his and 21 Savage’s chart-topping single, “Jimmy Cook’s.”