CMT Premiere: Valerie Ponzio Shares Latin Culture, Love of Hometown El Paso in New ‘Just a Bordertown’ Music Video

by Cindy Watts

47 m ago

“The Voice” alum. Valerie Ponzio takes fans on a colorful, nostalgic and culture-rich tour of her hometown of El Paso, Texas, in her new music video for “Just a Bordertown.”

“This music video really captures the character and beauty of the special little border town I’m from,” said Ponzio. “(It shows) the family, the traditions, the culture, the landscape, which are so dear to me. I desperately wanted to convey that visually to people, and I really feel that it takes you to this part of the world that has shaped and made me to who I am today.”

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In the video, Ponzio and her grandmother visit the beautiful, intricately painted church where her grandmother married her grandfather. Then the women walked through a small neighborhood and her grandmother told her stories about growing up in the same town.

“She told me about some flowers she picked outside a house near the corner grocery store and how she ran home to give them to her mom,” Ponzio said. “Her mom felt bad that she got them from someone else’s farm, but in the end was so happy to get them. It was such a beautiful memory too. I loved walking with her and enjoying the whole essence of where she grew up in El Paso.”

While Ponzio’s career has taken her far away from El Paso — to “The Voice” and to Nashville, Tennessee — she can’t wait to introduce her hometown to viewers.

“I hope fans will not only see the beauty, heart and pride I have in my dusty border town I’m from, but also capture the same feeling for the hometowns they come from,” she said. “I felt so happy and excited to share this beautiful story and images that are so deeply a part of me and my story with the world.”

Ponzio is part of the inaugural class of CMT and mtheory’s Equal Access program. She is dedicated to expanding the boundaries of country music and helping to pave the way into the genre for other Latin artists.

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