“In pricing tickets for this tour, we looked closely at what our peers have been doing,” Landau said in a statement to New York Times. “We chose prices that are lower than some and on par with others.”
Springsteen and Ticketmaster have received fan backlash shocked at the high cost of premium seats. In some cases, tickets ranged from $1,000 to $5,000, but Landau insisted these were outliers. “Regardless of the comment about a modest number of tickets costing $1,000 or more, our true average ticket price has been in the mid-$200s,” the manager explained. “I believe that in today’s environment it is a fair price to see someone who is universally regarded as among the very greatest artists of his generation.”
Landau’s comments echo Ticketmasters Earlier this week.
“Prices and formats are consistent with industry standards for top artists,” the ticketing giant declared in a statement, noting that its policy was designed to exclude secondary sellers and dealers and pay artists and promoters more.
“Promoters and artist representatives set pricing strategy and price range parameters on all tickets, including dynamic and fixed price points,” says Ticketmaster. explained. “When there are far more people who want to attend an event than there are tickets available, prices go up.”
Although Springsteen has not commented on the ticket controversy, at least one member of the E Street Band has. In response to complaints from fans, Stevie Van Zant tweeted“I have nothing to do with the price of tickets. Nothing. Nada. Nothing. Bubkis. Dick.”
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Because he spent so many of his formative years carefully crafting his albums, we don’t often think of Bruce Springsteen as a prolific artist.