Here’s BLACKPINK’s Style Evolution, From ‘Whistle’ to ‘Born Pink’

BLACK ROSE SAID is the (fashion) revolution! Ever since the K-pop group’s debut in 2016, the quartet—Jennie, Jisoo, Lisa, and Rosé—has thrilled fans with their music, their personalities, and of course, their style.

While BLACKPINK’s commitment to fashion has never wavered, the group’s aesthetic has changed and matured throughout their storied, record-breaking career. When they first burst onto the scene with hits like “Whistle” and “Boombayah,” the girls favored bold, powerful streetwear with bright colors and cute schoolgirl-leaning ensembles. (For example, see Jisoo and Lisa’s pleated skirts or Rosé’s “Beyond the Kawaii” fishnet tee in the “Boombayah” music video.)

In other appearances, the four relied heavily on wearing coordinated outfits in matching colors, proven method of many a girl group that came before them – from Destiny’s Child and Fifth Harmony to TWICE and TLC.

But as BLACKPINK’s music reached new heights, so did their sartorial choices. When they reached their first Billboard cover in 2019, Rosé, Lisa, Jennie and Jisoo had improved their style, rocked high fashion and developed their own styles as individuals. Their breakout performance at Coachella in April also showcased their high-end looks on stage, wearing coordinating black, white and silver ensembles with jewels, glitter, pearls and more.

Cut to 2022, and the girls are known as fashion superstars, whether Jisoo is sitting front row at the Dior show at Paris Fashion Week or Jennie is plastered on billboards around the world modeling for Calvin Klein. Meanwhile, Lisa has been profiled CR fashion book as Celine’s first global ambassador under creative director Hedi Slimane and Rosé is the face of both Yves Saint Laurent and Tiffany & Co.

Click through Billboard‘s gallery to experience BLACKPINK’s style evolution over the years.

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