BLACKPINK Teases New Music in ‘Born Pink’ Announcement Trailer: Watch

Flashing, rejoice! BLACK ROSE SAID teasing even more new music.

That K-pop superstars took to social media on Sunday (July 31) to share a short announcement trailer with a snippet from what appears to be a new song, along with a general time frame for when they can expect their next single, album and world tour.

In the 30-second teaser, titled “Born Pink,” fans are treated to a surreal image of dark pink smoke while a swelling instrumental dance beat plays in the background. The trailer ends with a list of important upcoming dates: a pre-release single scheduled for August, followed by the album release in September, and a world tour set for October.

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The “Born Pink” teaser arrives on the heels of BLACKPINK’s music video for their newly released track “Ready for love.” The quartet – Jisoo, Jennie, Rosé and Lisa – first revealed the song in their recent in-game concert for PUGB Mobile, titled “THE VIRTUAL”, which featured the members performing a medley of their hits through virtual versions of their human forms .

BLACKPINK announced on July 5 that they will return with new music in August. A press release from YG Entertainment noted that they were in the “final stages of recording a new album” and that their new music in August will launch “a continuous large-scale project that will stretch through the second half of the year.” The release also promised an international tour at the end of the year that would be the “biggest world tour in the history of a K-pop girl group.”

BLACKPINK released their first full length album – titled THE ALBUM — through Interscope in October 2020. The project peaked at No. 2 on the Billboard 200 and spent two weeks at No. 1 on the top album sales chart. The act has landed seven songs on the Billboard Hot 100, including the top 20 hit “Ice Cream” with Selena Gomez and a pair of top 40s: “Sour Candy” with Lady Gaga and “How You Like That.”

Back in 2019, before THE ALBUM was released, BLACKPINK was featured on cover up Billboard magazine, where they laid out their plans for an American takeover. “You don’t need to understand Korean to understand the music, the visuals, the vibe,” Jisoo shared Billboard back then.

Watch BLACKPINK’s “Born Pink” announcement trailer below.

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