That Cash mogul made the comments on Instagram Live on Tuesday night (November 22), where he tried to remind critics of his track record as a trailblazer in the rap game.
As Lil Wayne’s Tha Carter II cut “Money On My Mind” appropriately blaring through his car speakers in the background, Baby insisted he was responsible for teaching Dixie rappers how to get rich off of music — regardless of who came before him.
“I am the creator of this bustle,” he began. “I taught these n-ggas how to hustle in this game. I planted the seed of hustle in this game. I don’t care what other n-gggas did before me; they didn’t plant the seed of hustle.
“We southern n-ggas, we created this shit, I created this shit. I am the n-gga that made these n-ggas rich. I made the hustle plan, it was my thoughts, it was my plan, something I wanted to do. Get us off the streets and make the studio our streets. And I taught the n-ggas the game and now we control it and run it.”
Birdman continued to take credit for Southern rap’s long-standing dominance after spreading his hustlenomics across the South, from Miami to Atlanta. The YMCMB boss also claimed to have enjoyed the longest run in Hip Hop while snapping at those who say he has constantly reinvented himself throughout his 30-year career.
“Hip Hop is us, we run Hip Hop. We run wild hip hop,” he continued. “And it comes from every n-gga that I learned how to do this shit… I went from state to state to stat with that shit, and everywhere I went we planted the seed and made it grow, n-gga. I went to Miami, I went to Atlanta. And the other n-ggas came around and they saw it and learned it.
“This shit’s gonna go on forever, boy. Cash Money will never die. Keep talking about Stunna keep reinventing herself. Bitch, I ain’t reinvented nothing! I invented it. Fuck talk you about? You could never be as smart as me, n-gga. I may be ghetto, but I’m smart. I invented creation, ie [re]invents itself.”
He added, “No n-gga in Hip Hop had a longer run than me and no n-gga in Hip Hop gon’ ever have a longer run than me. Maybe but I don’t see them. And we keep on to do this. Bitch, we ain’t goin’ to bed. We up, n-gga. It’s up and it’s stuck.”
Birdman’s bold comments were met with raised eyebrows among Southern hip-hop historians on social media, who were quick to remind the Cash Money boss of another trailblazing rap mogul who also hails from his hometown of New Orleans.
“We knew Master P before you stop it,” one fan commented No jumpers Instagram post, while another wrote: “Master p cracks the code and every smart CEO after him like birdman diddy jay z ran with the blue print.”
Founded in 1991 – around the same time Birdman and his brother Ronald “Slim” Williams launched Cash Money – Master P’s No Limit Records enjoyed massive success in the ’90s thanks to a relentlessly prolific output from a roster of mostly local talent. After establishing themselves on the indie circuit, the label signed an unprecedented distribution deal with Priority Records in 1996, giving No Limit 85 percent of profits.
As other fans pointed out, No Limit though began as a record store in the Bay Areawhere the region’s independent grind most likely rubbed off on Master P. Years before No Limit or Cash Money became famous, local hustlers like Too $hort, E-40 and Mac Dre were selling their music from their cars – and in Short Dog’s case, landing on Billboard diagrams in the process.
“Baby know where he got that hustle from, he better stop playing n-ggas, can’t talk that independent crap without mentioning they’re a fact,” declared one fan.