Billie Eilish channels Hollywood Glamor in Noir-inspired Gucci Eyewear campaign

There is simply no hiding her sea eyes. Gucci revealed Billie Eilish as the face of the brand’s latest eyewear campaign on Wednesday (September 7).

In a trio of posts, the superstar shows off her modeling chops as she takes fans on “a dreamlike journey through the Hollywood Hills in a nod to film noir,” all wearing pink cat-eye frames and a pair of bold camper sunglasses. “Imagined by Alessandro Michele and captured by photographer Harley Weir under art direction by Lina Kutsovskaya, tense scenes showcase a selection of new retro-inspired styles that reflect the film’s cinematic mood, culminating in a moment of self-reflection,” the video’s caption reads, before Eilish stands face to face with… himself.

“I love you,” she says from the driver’s seat of a vintage car parked at the top of the hills. “I love you,” her other self replies in the dimmed light before the scene fades to black.

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Last month, it was announced that the “Billie Bossa Nova” singer and her mother, Maggie Baird, are set to become honored at the upcoming Environmental Media Association Awards gala for their dedication to sustainability, including Baird’s charity Support + Feed and the environmental activism components of Eilish’s Happier Than Ever, World Tour. (And speaking of pop star turn: She met recently RM and J-Hope of BTS when the two K-pop idols attended her show at Seoul’s Gocheok Sky Dome.)

In July, Eilish surprised her legions of fans with her brand new EP Guitar songsfeaturing fan favorite tracks “TV” and “The 30th”.

Watch Eilish’s chic and cryptic Gucci campaign below.

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