Billboard China announces partnership with Tencent Music Entertainment Group

Billboard announced on Wednesday (August 31) that the company has partnered with Tencent Music Entertainment Group to develop their new Billboard China feel.

As the leading online music and audio entertainment platform in China, Tencent will work with Billboard to launch the “Chinese Music Gravity Project,” a groundbreaking initiative that will spotlight Chinese music artists through a series of engaging content collaborations and other features.

By enlisting TME, Billboard will also share its global content — authoritative charts, expert recommendations, music news coverage and more — across the platform’s many channels, including QQ Music, Kugou Music, Kuwo Music and WeSing. At the end of 2020, Tencent Music, which licenses Billboard China, controlled 77% of China’s streaming market among monthly active users through QQ, Kuguo and Kuwo, according to QuestMobile, a Chinese research firm.

“We are thrilled to partner with TME to promote the global development of Chinese music,” said Mike Van, president of Billboard. “Billboard is committed to elevating new artists around the world, and we couldn’t have asked for a better launch partner than TME, a company that, like us, puts artists and fans at the center of everything.”

“Our partnership with Billboard is the result of TME’s continuous efforts to pursue high-quality music and content innovation,” said TC Pan, Group Director of TME’s Content Collaboration Department. “Combined with Billboard’s global authority and content platform, TME will provide high-quality content to music lovers and upgraded professional services to the Chinese music industry. Our jointly initiated project will bring world-class Chinese music to a international fan base, marking an exciting advance in the global development of Chinese music.”

Billboard announced the initial launch of Billboard China earlier this month, which adds to the publication’s existing international editions and Asian music content found in Billboard Japan and Billboard Korea. The first ever Billboard China tire history offers Jackson Wang was revealed soon after Billboard‘s website and social media accounts as well as Chinese microblogging site Weibo.

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