Beyonce talks new Gatorade ad to celebrate Serena Williams’ US Open final

In tennis, “love” means nothing. But in a new Gatorade ad narrated by Beyonce to celebrate last US Open appearance from tennis legend Serena Williams“Love means everything.”

That’s the title of the new commercial, which features women of all ages who are dancers, fencers, roller skaters, equestrians and everything in between, who have been inspired by Williams’ magnificent career and life story. The ad debuted on Monday (August 29), the first day of the 2022 US Open tennis tournament, which Williams announced in a Vogue history earlier this month would be her last tournament as a professional player.


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“As the world writes her down in history, we’ll start where she started: in love,” Bey begins her narrative. “No points, zero scores – just love. It’s a love that we will remember through the generations, a love that started a movement, a movement to always love exactly who you are and who you can be. To be so in love with your identity that your very essence cannot be contained. To love the sound of your own voice and the way you move. To feel like a queen unapologetically, with a crown indefinitely. To cherish every muscle and every curve your body exhibits. A movement to always love being a proud black woman, a parent, a dreamer, a leader. To love being one of a kind. To always love being you. All of you .The real you. You. You. You. To always love you.

“So when we write her down in history, whoever you are, wherever you are, we will remember what she has shown us,” Beyoncé concludes. “A move to love you.”

The advertisement’s motto “Love Means Everything” then flashes across the screen.

Beyoncé and Williams have long been champions, with the tennis star hitting the stage during Bey’s Formation World Tour for “Sorry,” the Lemonade song, whose music video Serena also appears in. Queen B and husband Jay-Z, meanwhile, can often be seen in the crowd at Williams’ matches, and Beyoncé contributed the Oscar-nominated song “Be Alive” to King Richard, the 2021 biopic executive produced by Serena and Venus Williams.

See the full advertisement below:

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