Adidas sells Yeezy products under new name after split from Kanye West

After Adidas’ much talked about split from Kanye “Ye” West last month, after he spoke about anti-Semitic sentiments on a multi-stop media tour, the sportswear company plans to do what many predicted would happen: rebrand Yeezy products to continue selling them without Ye.

On a quarterly earnings call this morning (November 9), Therefore InsiderAdidas shared that it intends to release more Yeezys without the artist, who began his business partnership with the company in 2013. Adidas CFO Harm Ohlmeyer confirmed what the company’s public statement, released in late October, said: “Adidas is the sole owner of all design rights registered to existing product. We intend to make use of these rights as early as 2023.”

Following Adidas’ much publicized split from Kanye “Ye” West last month after he was married antisemitic sentiments on a multi-stop media tour, the sportswear company plans to do what many predicted could happen: rebrand Yeezy products to continue selling them without Ye.

On a quarterly earnings call this morning, Therefore InsiderAdidas shared that it intends to release more Yeezys without the artist, who began his business partnership with the company in 2013. Adidas CFO Harm Ohlmeyer confirmed what the company’s public statement, released in late October, said: “Adidas is the sole owner of all design rights registered to existing product. We intend to make use of these rights as early as 2023.”

When the company announced its split from Ye last month, the company explained: “Adidas does not tolerate anti-Semitism and any other form of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”

This article originally appeared on Hollywood Reporder.

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