50 cents‘s Sire Spirits brand has received a nearly $400,000 boost from the Houston Astros’ World Series win over the weekend.
According to Forbes, the Astros celebrated their 4-1 win over the Philadelphia Phillies on Sunday (November 6) with $388,000 worth of the rapper’s champagne. Each bottle of Le Chemin du Roi Champagne costs $160,000, with Jeremy Peña and co. celebrating the victory along with bottles of Sire Spirits and the World Series trophy.
50 Cent previously struck a deal between the Astros and his Sire Spirits and G-Unity Foundation, with MLB announcing the partnership in September. His Branson Cognac and Le Chemin du Roi Champagne brands were named “Official Cognac” and “Premium Champagne” partners of the Astros.
Forbes points out that visibility is also good news for the 50s Sire Spirits, as the 2023 season is when the brand will have stadium-wide visibility via signage, a redesigned suite and rotating home plate location.
Not surprisingly, 50 Cent – who now lives in Houston — was happy with both the Astros’ win and the Sire Spirits promotion and took to Instagram to share his excitement.
“The Astros on top of the world,” he wrote in a post Monday (Nov. 7). “HOUSTON DOING IT BIG.”
The Houston Astros aren’t the only sports team 50 Cent has partnered with in 2022. In October, it was announced Sire Spirits had signed on as the Indiana Pacers’ exclusive beverage provider to the Gainbridge Fieldhouse arena.
“This partnership with Curtis ’50 Cent’ Jackson and Sire Spirits gives us the opportunity to deliver new world-class experiences not only to our premium guests, but to all visitors to Gainbridge Fieldhouse and the Indianapolis community at large,” Pacers Sports & Det said entertainment executive Rick Fuson in a statement at the time.
“We look forward to working with Curtis and the G-Unity Foundation to improve the lives of our city’s young people while bringing Pacers fans Sire Spirit’s award-winning premium products.”
50 Cent added, “What impressed me most about the Pacers organization was its steadfast commitment to the community, which will allow me to expand my charitable efforts to Indianapolis. I’m also excited to have my brands featured on one of the country’s newest leading entertainment venues.
“I am excited to be a part of the new development that Gainbridge Fieldhouse will bring to the city of Indianapolis. I look forward to meeting and spending time with the fans.”