3D cinema releases mostly seem to be a thing of the past, but according to James Cameron, it is not the end. He believes that 3D is now only a stylistic choice. When Avatar was released, and for the next few years, many people would go out and see a movie that was in 3D for the sheer spectacle of it. Only because it was in 3D. Lately, that seems to have changed.
3D has been around for a long time in one form or another, but it could never seem to escape its reputation as a William Castle horror movie gimmick. It never really took off as a true artistic choice. 3D movies were full of moments made solely for the format, but not much else. Now Cameron claims 3D sits in a different room with film critics and audiences.
In a recent roundtable discussion with Cameron and a few other filmmakers, a journalist from /Movie got a few insights into Cameron’s thinking on the subject. While it would be easy to dismiss 3D as a passing fad, Cameron disagrees. He said:
3D seems to most people to be ‘over’. But it’s really not over. It has just been accepted. It’s just now part of your choices when you go to the theater to see a big blockbuster movie… I like that it has to be colorized. When color film first came out, it was a big deal. People would go to see movies because they were in color. I think around the time of Avatar, people used to go to see movies because they were in 3D… I think that had an impact on how movies were presented, which is now just kind of accepted and part of the zeitgeist and how it is done.
James Cameron’s next film, Avatar: The Way of Water, which is released in 3D. It may have something to do with his comments. Still, with Cameron at the helm and so many years having passed since the first part of the series, it’s likely that he will produce another technological marvel.
Highest-grossing films of all time (domestic)
Here are the ten highest-grossing films in the United States in the entire history of cinema.