The price of HBO Max has just gone up

If all the overwhelmingly positive reviews of HBO’s new The last of us TV series you are considering getting a subscription to HBO Maxnote: From today the price of a monthly subscription will increase.

As of January 12th, the cost of HBO Max for the ad-free tier is now $15.99. That’s a $1 increase from the previous (and original) subscription price of $14.99 per month. According to a press release, “existing subscribers currently paying $14.99/month will see their monthly rate increase to $15.99 effective on their next billing cycle on or after Saturday, February 11, 2023.”

The same press release claims “this one dollar price increase will allow us to continue investing in delivering even more culture-defining programming and improving our customer experience for all users.” They also note that this is the first time HBO has raised its price since the service first launched in spring 2020.

The demon Targaryen sits on the Iron Throne
HBO

With this price increase, HBO Max is now more expensive than the Standard Netflix subscription, which costs $15.49 per month. (Netflix also offers a Basic plan for $9.99 per month and a Basic With Ads plan for $6.99 per month; Netflix’s Premium membership costs $19.99 per month.) Disney+ currently costs 7, $99 per month with ads or $10.99 per month for an ad-free version. (You can also pay $79.99 for a full year of Disney’s streaming service.) HBO Max also still offers an ad-supported tier for $9.99 a month.

Since Warner Bros. and Discovery merged, the combined company has been looking for ways to cut costs. That includes some layoffs and cancellations of some previously planned productions, like DC’s Batgirl movies that were intended for HBO Max. The film was shot and then shelved and will probably never see the light of day. But HBO Max still has a lot of new and upcoming programs, including The last of us, which debuts this weekend. Which certainly makes the timing of this news interesting.

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