They are delicious and spicy, and now a big movie.
Flamin’ Hotwhich purports to tell the origins of the popular sub-variety of Cheetos and other Frito Lay snacks, officially comes to Hulu later that year. The film will premiere as part of the South By Southwest Film Festival later this spring.
Here, according to Searchlight Pictures, is the film’s official synopsis:
FLAMIN’ HOT is the inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican-American heritage and upbringing to transform the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Jesse Garcia plays Montañez, and the cast also includes Dennis Haysbert, Tony Shalhoub and Matt Walsh. The film also marks Eva Longoria’s directorial debut.
Here are a few additional photos from the film, including one of Longoria holding up a jubilant Flamin’ Hot Cheeto.
While the story of a janitor who changed the snacking world is an irresistible premise for a story, it may be worth noting that some argue that Montañez’s story of inventing the Flamin’ Hot flavor is at least partially embellished. A 2021 Los Angeles Times the article disputed his story, quoting a Frito Lay spokesperson as saying “We appreciate Richard’s many contributions to our company, especially his insight into Hispanic consumers, but we do not credit the creation of Flamin’ Hot Cheetos or any Flamin’ Hot products for him .” (The article also quotes a former executive as saying “Without Richard, this thing [Flamin’ Hot Cheetos] wouldn’t be out there.”)
Upon closer inspection, the official synopsis above does not credit Montañez invent the snack food – it says he was the one who was able to “turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry.” I guess we’ll have to wait and see how these events play out on screen. That Flamin’ Hot movie premieres on Hulu on June 9.
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