Admit it, Fletch: trailer reveals Jon Hamm as the reporter/mirror

One of the projects I’ve been most intrigued by in recent years has been Greg Mottola’s upcoming Fletch reboot starring Jon Hamm. A few weeks ago, we revealed that the movie Admit it, Fletchwould be to get a low-key theatrical/PVOD release on it September 16before an arc later this year on Showtime (in a similar deal to what happened with Chris Pine’s The contractor). Just a few weeks before its release, Miramax has finally delivered a trailer revealing Jon Hamm’s take on the iconic character.

For those who don’t know, Fletch is based on a series of books by Gregory McDonald. In the books, Fletch is an investigative journalist who writes under the name Jane Doe. Known for his sense of humor (and – in the movies, at least – his disguises), he typically becomes part of the story he pursues. He’s essentially an amateur punter in many ways. Two Fletch movies have been made before – both starring Chevy Chase. One of them, the 1985s Fletch, was amazing. The other, the 1989s Fletch lives, was pretty bad. Since then, many have tried to bring the books back to the big screen, with Kevin Smith trying for years to get the franchise going again (at one point with Chase himself back in the lead role).

Here’s the official synopsis:

In this delightful comedy, Jon Hamm stars as the ruggedly charming and endlessly troublesome Fletch, who becomes the prime suspect in a murder case while searching for a stolen art collection. The only way to prove his innocence? Find out which of the long list of suspects is the culprit – from the eccentric art dealer and a missing playboy to a crazy neighbor and Fletch’s Italian girlfriend. Indeed, crime has never been so disorganized.

Mottola’s film seems to have an ideal Fletch in Jon Hamm, and while it’s nice to see him again playing opposite his Mad Men co-star John Slattery, the trailer seems a little too Knives out-a little for my taste. I’m not crazy about the description that calls it a “lovely comedy romp” either, since even the Chase movies had a slight edge. Then again, this has an R rating, which none of the Chase movies had. The movie is apparently based pretty closely on the McDonald’s novel of the same name, so I expect it to be better than what’s being teased here. One thing they should try to do is work in ITthe iconic theme by Harold Faltermeyerwho’s hot again post-Top Gun: Maverick. I won’t hold my breath though. The low-key release is disappointing, but hey – blame the marketplace. Hamm is a great actor; the part must fit him like a glove.

Admit it, Fletch co-stars Roy Wood Jr., Annie Mumolo, Ayden Mayeri, Lorenza Izzo, Kyle MacLachlan and Marcia Gay Harden, and comes out September 16 in cinemas, digitally and on-demand.

Want to check out Admit it, Fletch? Tell us in the comments! Check out the poster below, which does a great job of recreating the look of the McDonald’s Fletch paperbacks.

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