Bryan Cranston is the one giving a sneak peek at a new Super Bowl ad for Popcorners. Cranston will reprise his iconic Breaking Bad character, Heisenberg, for Frito-Lay branded treat that will hit football fans hard during the biggest game of the year. The ad shows Cranston as his tough character Breaking Bad, standing high in a remote desert with a bag of delicious cheddar-flavored popcorners in hand. People say that Popcorners go well with rooftop pizza, but I have yet to try the culinary combination. Heisenberg is back and he’s feeling snacky!
Say. Our. Name. pic.twitter.com/ZRXmfIsJv5
— PopCorners (@popcorners) 4 January 2023
Breaking Bad ended in 2013, but that hasn’t stopped Cranston from bringing Walter White, aka Heisenberg, back for 2019’s El Camino: A Breaking Bad Movietwo sections of Better call Saul, and other ads across a range of products. In 2019, Cranston and Aaron Paul (Jesse Pinkman) created a mezcal brand called Dos Hombres, which the duo pushed to watering holes across the United States.
While Heisenberg’s blue meth-making days are a thing of the past, that hasn’t stopped marketers from making the character a spokesperson for products aimed at all ages. When Breaking Bad was still in the air, it would not be uncommon to find children and teenagers wearing Heisenberg t-shirts. Don’t forget the fact that the character is a criminal and drug pusher.
Cranston currently stars in Showtime’s legal drama Your honor, but you can also catch him in two upcoming film projects. The first film on Cranston’s list of upcoming films is Matthew Vaughn’s Argyll, starring Henry Cavill, Catherine O’Hara, Bryce Dallas Howard, Sam Rockwell, John Cena, Dua Lipa and Samuel L. Jackson, among others. The other project is Wes Anderson’s Asteroid city. In the film, world-changing events disrupt the itinerary of a Junior Stargazer convention. Joining Cranston in Anderson’s next feature are Edward Norton, Margot Robbie, Tom Hanks, Scarlett Johansson, Maya Hawke, Steve Carrell, Tilda Swinton, Hope Davis, Rita Wilson, Hong Chau, Adrien Brody, Tony Revolori, Willem Dafoe, Jeff Goldblum, Sophia Lillis, Rupert Friend, and Jason Schwartzman.
What do you think of the Heisenberg coin for Popcorners? Is the ad a clever way to bring the character back, or has Heisenberg lost his edge? Feel free to let us know what you think in the comments.