Ahead of the release of its upcoming sequel Avatar: Water of Water later this year, James Cameron’s iconic film Avatar has been re-released in theaters starting today. For Cameron, the thrill of another re-release comes from introducing the film to new fans.
“Young movie fans never had the opportunity to see it in a theater,” Cameron said in an interview with New York Times. “Even though they think they may have seen the movie, they really haven’t. And I was pleasantly surprised not only by how well it holds up, but how beautiful it is in its remastered state.”
While Cameron noted that he was happy with the re-release, he also touched on how the world of the film is very different from when the film was originally released in 2009. Specifically, Cameron said, how easy it is for people to watch movies at home. However, he said there is a “resurgence of the theater experience” and that people are “craving” the opportunity to go back to the theatres.
“We’ve got a turn of the world towards easy access in the home, and that has a lot to do with the rise of streaming in general and the pandemic, where we literally had to risk our lives to go to the cinema said Cameron. “People want to… It slowly builds up again. Partly this has been due to a lack of top titles that people want to see in a theatre. But Avatar is the poster child for it. It’s the kind of movie you have to see in a theater.”