Yumi Nu wants to redefine slow, size-inclusive fashion with Blueki

With 13 years in the fashion industry under her belt, model and singer Yumi Now is well aware of that including size, especially for plus-size women, has been lacking, both on the runway and at retail. Much of her career has been spent tirelessly swapping in and out of ill-fitting clothes backstage at some of the most coveted shows.

“I’ve been modeling since I was in school, but the plus-size industry wasn’t, and still isn’t, really that developed, so we don’t see as much diversity and inclusion in collections,” she says. As “indie sleaze” and “heroin chic” resurface and make Miu Miu micro minis are dominating the fashion sphere, it almost feels like we are moving backwards.

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