Hill House Home founder Nell Diamond on how she came up with the nap dress

Did you think it would be the sensation it has been?

We launched The Nap Dress in 2019 and the business started in 2016. The first few years of the business were really focused on very low and slow growth. Really being profitable, being responsible, finding our unique product market fit. This involved a lot of testing of new products.

Especially with The Nap Dress, we launched it, I think it was June 2019. I didn’t expect this at all. Way beyond what I expected and I am the biggest planner. I love an Excel spreadsheet. I have filled up my Google calendar. I need to know what I’m doing in 10 minute intervals, but at the same time I always joke that we want to give a little bit of space to Jesus.

We will see what happens. Let things live a little in the world. With The Nap Dress we got the prototypes. I was obsessed. Beyond obsessed.

I knew what this product would mean to me in my life. At the same time, I think I was rational enough to know that it could just be me. If people don’t like it, that’s fine, because I’ll figure out a way to make a small enough amount that me and three other girls in my office will wear it, and it won’t matter if no one else like it that.

Then we launched it. For the next two years, every single time we dropped new Nap dresses, they sold out.

It was certainly a very exciting and humbling next few years as news of the dress traveled alone.

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