Here’s how to nail Wednesday’s Goth-Glam, according to the show’s makeup artist

TV and movie characters have always influenced mainstream beauty trends. Take for example “Rachel” cutting off Friends, or the maximalist makeup i Euphoria that brought rhinestone-studded eyes to the mainstream. Sometimes a certain beauty product worn by a fictional pop culture icon is catapulted to astronomical popularity after becoming a viral TikTok sensation. Of course, this also happened Clinique’s Black Honey after it was identified as the exact lipstick worn by Liv Tyler Lord of the ringsp.But the latest pop culture-inspired makeup that has the TikTok girls quickly filling up their Sephora carts takes its cue from the dark side. It is the goth-inspired makeup that is seen in Wednesdaythat The Addams Family spinoff series with stars our latest cover star, Jenna Ortegain the title role.

Since Wednesday‘s debut on November 23, it has earned the record for most hours watched in one week for an English-language TV series on Netflix. It has also spawned a huge number of #Wednesdaymakeup tutorials on TikTok (reaching over 43 million views) with users recreating the protagonist’s subtle smoky eye and muted plum lips. The lip look that wears MAC Cosmetics Lip pencil in Nightmoth ($21)quickly sold out after the brand’s managing director of global trends, Cat Quinn, shared the details on the app.

(Urban Decay’s 24/7 Glide-On Lip Pencil in extortion$22, is another good alternative!)

While Ortega’s Wednesday shares the same penchant for braided pigtails and Peter Pan collars as Christina Ricci’s in the original The Addams Family film, her makeup is much more apparent. According to the show’s lead makeup and hair designer, Tara McDonald, the character script for Wednesday was edgy, modern and current. “I wanted Wednesday to have a strong, defined lip, but natural—almost a ‘just bitten’ look,” she says. “This can be achieved with tinted balms, sheer lipsticks and lip stains, but in this case, after trying several colors and applications, we chose MAC’s Lip Pencil in Nightmoth and Dr. PawPaw’s Multipurpose soothing balm ($6).”

Other products used for Wednesday’s “half-dead” look included MAC’s eyeshadow in Brown Script on her lids, creases and under the eye; thereafter Carbon, an intense rich black, under her eyes; and Error in the matrix, a gray metallic, in the upper lash line. (Brown Script is no longer available, but we like the shade Soft brown as a replacement.)

For skin color products, McDonald says they used various matte foundations that were always applied very sparingly with a damp beauty sponge to Ortega’s face, neck and hands a shade or two lighter than the actor’s skin tone. “Wednesday had to look dull all the time,” she explains. “The application was so clean—I wanted her freckles to be visible.” McDonald also used MAC’s sculpting powder in it Sculptors and Shadowy for outline.

For the hairstyle Wednesday wore during episode four’s now-iconic dance scene, McDonald found inspiration from an unlikely, non-goth source: Alexa Chung. The model wore milk braids in one 2013 L’Oréal Hair Campaign, and McDonald found it perfect for the scene. “That look was etched in my mind,” she says. “I took some inspiration from that for Wednesday’s look at Rave’N.”

Wednesday wasn’t the only character to get a modern makeover. Anjelica Huston’s ’90s-era Morticia was known for her red lipstick, but McDonald chose to “change the palette” by using darker makeup for Catherine Zeta-Jones. “I wanted to add more purples, mahogany and plums,” she says. “These colors made Catherine’s dark eyes pop beautifully and look so sultry.” McDonald says she only had a one-day test with Zeta-Jones to get the look right; together they decided to go with a warm plum shade for the lips using the now discontinued Tom Ford Bruised Plum lipstick. (However, we have provided two similar options for you to shop below.)

Daily clip-in hair extensions were used for Morticia’s lifelong hair. “Catherine is a great collaborator and very knowledgeable about makeup, so together we created this modern Morticia,” says McDonald.

Anyone missing Morticia’s crimson pout can be satisfied with Principal Larissa Weem’s appearance. Weems, played by Gwendoline Christie, was “a Hitchcock blonde all the way!” according to McDonald. She is always seen wearing a red lip, which was attributed to Code8’s Opera, at least in the first few episodes until McDonald ran out of the product.

“We filmed in Romania during the pandemic,” she explains. “Lisa Eldridge sent me a selection of reds to try on her. We settled on her amazing velvet lipstick. MAC’s Redd Lip Liner worked perfectly with both.”

Next, From Lip Liner to DIY Avocado Masks, Jenna Ortega has the coolest beauty tips

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