Future and DJ Khaled made a song to show off their watches

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The very first words Future raps on DJ Khaled’s new single “Big Time”? “Rainbow Audemar,” he says, referring to an Audemars Piguet Royal Oak “Rainbow,” a gold watch with a lot of personality in the form of 32 rainbow-forming gemstones. For watch enthusiasts, the name drop is also quite large: watch collecting, once a niche business, is now such a popular hobby that it can trigger a DJ Khaled single as a potent and universally recognized symbol of living large.

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(I also appreciate the specificity of this particular drop: It’s not just an Audemars or just a Royal Oak, but one of the brand’s exact references, “Rainbow”. How deep can rappers go? I’m waiting for verse name-drop reference numbers and quirky defining features: 6358, Big Crown, 007, it’s about time.)

All three of Future, DJ Khaled and Lil Baby wear some variation of the Royal Oak in the “Big Time” video. But despite Future being the one doing the name-dropin, he’s not the one wearing the rainbow. That honor goes to DJ Khaled, who, in his own spectacularly unsubtle way, spends much of his screen time rolling up his sleeves and pointing at his watch. I think this is the dream of anyone who has ever written on Rolex forums: to release a video that will be seen by millions in which they can shamelessly show off their latest watch purchase. Meanwhile, Future and Lil Baby both wear bust-down versions of the AP classic. But Future got it right the first time. If you want to let people know you’re big time, there’s really no better accessory than this “Rainbow” Royal Oak.

Sterling K. Brown’s IWC Portugieser Chronograph

Brown and this Portugieser Chronograph are natural partners: both are understated, not too showy, ready to get the job done. Chronograph (stopwatch) watches can tend to get bulky quickly, but Portugieser retains all its elegance by moving the extra subdials and pushers to the side of the case. For a long time, IWC only sold this watch on a leather strap, further driving home its status between sport and dressage. Released just two years ago, Brown’s model is the first to appear on the stainless steel bracelet.

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