Meet Vanilla Girl: 2023’s latest trend going viral on TikTok

Balletcorecoastal grandmother and coquettecore, meets the “vanilla girl”, the winter weather, Hailey Bieber-esque, soft, romantic look that’s been making the rounds on TikTok lately as 2023’s inaugural aesthetic. Necessary components include white bows, cream cardigans, luxurious candles and a 10-step pampering skincare routine that would make any celebrity esthetician jealous. In a nutshell, the trend is just cosy, warm, winter white.

Following in the footsteps of the “clean girl” aesthetic trend, the newer, softer version called vanilla girl promises a quiet country life, high thread count quilts and cozy Ugg boots. After a year of cycling through TikTok aesthetic for my job, vanilla girl has to be the easiest to copy out of the 30+ trends I’ve seen over the last year.

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