Must read: Inside Marc Jacobs comeback, how beauty brands can become procurement material

Inside Marc Jacobs Comeback
Lauren Sherman from Business of fashion spoke with designer Marc Jacobs, CEO Eric Marechalle and LVMH Fashion Group CEO Sidney Toledano about the resurgence of the Marc Jacobs brand. In 2017, it struggled; Marechalle reduced costs and reduced the runway collection, in addition to incorporating more affordable prices and new items, such as the wildly popular Gen-Z brand Heaven. Referring to the success of modern award-winning brands such as Ganni and Tibi, Sherman stressed the importance of the Heaven launch and how the idea of ​​”affordable luxury” has helped Marc Jacobs get back on track. Business of fashion

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