Inside Marc Jacobs Comeback
Lauren Sherman from Business of fashion spoke with designer Marc Jacobs, CEO Eric Marechalle and LVMH Fashion Group CEO Sidney Toledano about the resurgence of the Marc Jacobs brand. In 2017, it struggled; Marechalle reduced costs and reduced the runway collection, in addition to incorporating more affordable prices and new items, such as the wildly popular Gen-Z brand Heaven. Referring to the success of modern award-winning brands such as Ganni and Tibi, Sherman stressed the importance of the Heaven launch and how the idea of ”affordable luxury” has helped Marc Jacobs get back on track. Business of fashion
How a brand becomes acquisition material
For Beauty Independent,, Jane Carlson explores what makes a brand fit for acquisition, as well as realities after the acquisition, by talking to executives at beauty brands Clio, Ilia and Amyris. Carlson writes, “while some founders believe that selling their brand is the ultimate sign of success, it’s often complicated to make the right deal.” The importance of a number of factors when buying is examined, such as benefits for the founders, consideration for buyers, and what the purchase means for the brand once the deal is made. Beauty Independent
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