Tiffany & Co. Heading into the NFT space

Courtesy of Tiffany & Co.

August is a time to recharge, rest and enjoy the last bit of summer while we still have it. The confidence of Leo season has us excited for nights on the town – and a host of fashion launches to get you through that every-day-feels-like-Sunday month. We’re starting off hot and futuristic with Tiffany’s first ever NFT launch, but keep an eye on this space as we cover the news you need throughout the month.

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Tiffany & Co. Go virtual with ‘NFTiff’

WHO: Tiffany & Co.

What: First NFT, NFTiff

Where: Available online at nft.tiffany.com on Aug. 5

Why: When you’re the world’s biggest jeweler, you can’t ignore the hype of online marketplaces like the NFT blockchain. So after Tiffany’s, Alexandre Arnault shared a photo of his custom Tiffany CryptoPunk necklace, inspired by its own NFT, the jewelry juggernaut teamed up with blockchain technology company Chain to create an NFT of the design. Each NFTiff, as they are cheekily called, will draw from the over 10,000 CryptoPunk NFTs to create a gem and diamond pendant that is completely unique. A select run of 250 pendants will be physically produced if you’re an IRL kind of shopper.

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