In the midst of the brand-obsessed New York Fashion Week schedule this week Phone father doing what it does best: switching things up again.
The Brooklyn-based label announced it Instagram on Wednesday that it will open the doors to its very own pop-up location on Sunday, Sept. 11, where customers can shop its much-coveted Shopping Bag in all of its available colors and sizes. And by all of them, we mean it everybody: Telfar is known for releasing the coveted handbags through limited drops and its Bag Security Programbut this is the first time they are sold in a physical store.
For this one-day event, Telfar is taking over the Rainbow store in downtown Brooklyn, at 493 Fulton Street. Shoppers will be able to purchase up to five bags in any size and color (based on what’s in stock) between 5:30 and 7:30 p.m. — so the brand opens the line at 3 p.m. on Sunday.
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If you’re already dreading the long wait, Telfar allows customers to prepay for their bags while they’re in line via debit or credit card and with Klarna. (Sorry, no cash.) When the doors officially open, inventory will be on a first-come, first-served basis. The event is also expected to be filmed as it will be hosted by Telfar TV. (And as always, be sure to read the rules for shopping Telfar as laid out by the brand itself: “DO NOT READ ELSE. GET YOUR BAG.”)
Read more about Telfar’s one-day-only Rainbow event at shop.telfar.netand check out the full details of the brand’s Instagram posts.
Homepage image: Edward Berthelot/Getty Images
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